Zeemote JS1

New Developer Programme Will Offer Global Opportunities and Support

Burlington, USA and Tokyo, Japan – 27th April 2010, Zeemote®, an Aplix Corporation (TSE: 3727) group company, today announced the availability of its Android SDK enabling developers of Android games and applications to take advantage of analog control and navigation by integrating support for the award-winning Zeemote JS1 Controller.

The Zeemote Android SDK supports Android versions 1.6, 2.0 and upward and offers developers the opportunity to differentiate their application by adding unique and interactive controls offered with the Zeemote JS1 Controller.

Importantly, for developers, existing Android applications can be adapted in a matter of hours. Current Zeemote developers can download the SDK at http://zeemote.supportportal.com. To become a new developer, register at http://www.zeemote.com/developers. ** Bonus: Registered developers have access to download modified source code of the kwaak3 port project (What is kwaak3?) that integrates Zeemote JS1 game control for Android. **

By integrating Zeemote SDKs into their existing and future applications, developers can:

• provide a superior mobile gaming experience across multiple supported platforms (while maintaining compatibility with existing distribution channels)

● deliver true analog game control ( makes games stand out)

● enable multi-player mobile gaming (two controllers to one device)

● turn a TV-out featured smart phone into a mobile game console

In the next few weeks Zeemote will announce a developer programme, which will provide comprehensive support, promotion and unparalleled routes to market for game developers, including access to 100 million consumers a year.

Jim Adams, business development at Zeemote, said, “By adding the exciting Android SDK to our stable of supported platforms, we are able to give developers an excellent way in which to make their applications really stand out from the crowd. The Android community is proving itself to be wildly creative, pushing the boundaries of convention for mobile applications. When combined with the Zeemote JS1 Controller we expect to see some radical application creativity coming out of the Android community.”

-ENDS-

About Aplix Corporation

Aplix (TSE: 3727), a world leader in delivering software innovations, offers solutions for consumer electronics that enable new services and enrich the end user experience.

Aplix has been a pioneer in providing software solutions that have dramatically enhanced the capability of consumer electronic products. Aplix enabled one of the most successful wireless content businesses in Japan, and its solutions are powering audio visual equipment and mobile devices for companies such as Motorola, Panasonic, Samsung, Sony, NEC, and HTC. Aplix’s technology has been shipped on over 600 million devices globally as of December 2009, with over 30,000 games and content specifically created to be deployed on its innovative technology. The company works closely with global wireless operators including: China Mobile, China Telecom, NTT DOCOMO and Vodafone to deliver next generation services on existing and new devices.

Aplix continues its commitments to software development and enabling a successful content and services market. With our innovations, we add value to application developers and bring life-enhancing consumer electronic devices to millions of people worldwide.

Headquarters: Tokyo

Worldwide Offices: San Francisco, Silicon Valley, London, Taipei, Shanghai, Beijing, Seoul, Yokosuka, and Okinawa

For more information, please visit: http://www.aplixcorp.com/en/

Contact Us: http://www.aplixcorp.com/en/contact/

About Zeemote, An Aplix group company

Zeemote is the recognized leader in designing, manufacturing, marketing and licensing wireless controller technology and products for mobile devices.

About the Zeemote Bluetooth Controller

The company's debut product is the Zeemote Bluetooth Controller, which creates the World’s Best Gaming Experience. The Zeemote Bluetooth Controller also goes beyond mobile gaming by empowering consumers to interact and engage with mobile device features and applications in an entirely new and entertaining way.

The world's leading mobile game developers and publishers like EA Mobile, Gameloft, Glu, FishLabs, Digital Legends, IPlay, BandaiNamco and others are actively working with Zeemote to bring the best in mobile gaming to consumers worldwide through the exciting and immersive game play delivered by the Zeemote JS1 Controller. The award-winning Zeemote is marketed and sold globally through partnerships with top handset manufacturers, mobile operators and retailers. For more information on www.zeemote.com

For press information, please contact:

MUSTARD PR

e: zeemote@mustardpr.com

t: + 44 (0) 1628 502601

http://www.mustardpr.com