XtendPlay

VENICE, CA March 9, 2011—As it makes final preparations for PAX East, which is coming to Boston this weekend, March 11-13, Xwerx ( www.xwerxonline.com) today announced that XtendPlay (PAX booth #150), its popular and critically well-received controller enhancement for Xbox 360 and PlayStation controllers, will be discounted 20% for the rest of March.  

"It's our way of thanking everyone for their amazing support, particularly from the first round of holiday shoppers who bought XtendPlay, loved it, and are now recommending it to all their friends," said Dave Sparling, Xwerx CEO and Co-Founder.

"PAX is all about gamers and gaming, so to celebrate our debut there we thought it would be great to offer the discount," added Mark Sparling, Xwerx COO and Co-Founder. “With our presence at PAX giving gamers the ability to get their hands on the product for the first time, we’re sure many will want to pick up XtendPlay for themselves."

For gamers at PAX East this weekend, the best way to experience XtendPlay is to stop by the XtendPlay booth (booth #150) where the creators will be joined by Stallion83 (A.K.A. Raymond Cox), the world's highest-scoring gamer on Xbox LIVE and official XtendPlay spokesperson. Those in a more festive mood should direct themselves to the Gamers Gone Wild Party, Friday, March 11, 8PM - 1AM, PAX's biggest blowout, where the Xwerx team will join other industry luminaries for a night of fun that will include XtendPlay giveaways every hour. For information, visit: http://sfx-360.com/newsite/03/get-wild-with-sfx-360-2old2play-and-emminentt-at-gamers-gone-wild/

The secret of XtendPlay is its patent-pending design, which was refined over thousands of hours of testing.  The result is an innovative product that improves the ergonomics of game play, boosting comfort while allowing the gamer to remain at the top of their game.

FEATURES:

·         Soft-touch fleXlite™ shape keeps fingers and hands relaxed

·         Airflow Channels help keep hands cool and dry

·         Size and shape boost comfort in any playing position: sitting, reclining, even standing

XtendPlay is available for direct purchase at the Xwerx online store and on Amazon.com. XtendPlay retails at $19.99 USD, with U.S. orders shipping immediately. To take advantage of the special PAX East discount, use the promotional code PAXPROMO11 at checkout.  XtendPlay is also available in Europe via Amazon.co.uk. To order XtendPlay, or find out more about it, visit: www.xwerxonline.com.

Raves:

"No denying its benefits…a pretty cool innovation." (ESPN)

“Works for extended gaming sessions.” (Kotaku)

“Brilliant!”  (Xboxer360)

"...a fantastic product." (BeantownGamer)

"...a standout ergonomic controller accessory that turns those unforgiving plastic molded controllers into Swedish foam wrapped clouds." (Gologtron)

"Definitely recommend it...your hands will thank you." (AllGames.com)

About Xwerx

Xwerx is an interactive product-design company whose mission is to enhance the enjoyment of interactive entertainment. Based in Venice, CA, Xwerx was founded in 2008 by Dave Sparling and Mark Sparling, two brothers whose vision for a better and more rewarding gaming experience has resulted in the creation of XtendPlay, a controller enhancement for both the Xbox 360 and PlayStation. For more information, visit: http://www.xwerxonline.com.

MEDIA CONTACT:

Bill Lessard

PRwithBrains

wlessard@prwithbrains.com

+1 (914) 476-6089