XtendPlay

FOR IMMEDIATE RELEASE:

Golgotron.com Raves: "...a standout ergonomic controller accessory that turns those unforgiving plastic molded controllers into Swedish foam wrapped clouds. Counter gamer fatigue and improve responsiveness with the patented fleXlite foam construction, and contoured airflow channels."

VENICE, CA December 22, 2010—XtendPlay ( www.xwerxonline.com), an innovative new controller enhancement for original-equipment Xbox 360 and PlayStation controllers brought to you by Xwerx, has arrived for all you last-minute shoppers.

"We are thrilled to make XtendPlay available for purchase," said Dave Sparling, CEO & Co-Founder, Xwerx. "Ever since we announced the product earlier this month, the response has been strong. It's a wonderful feeling to have something you've worked on for so long generate so much interest."

Incredible Response:

"The pre-orders, the media reaction, and the volume of online discussions generated by XtendPlay have been amazing," added Mark Sparling, COO Xwerx. "As a working LA musician who a few years ago began thinking of a way to keep my hands relaxed while gaming, it’s been fantastic, evolving and refining XtendPlay into a product that’s struck a chord with so many people around the world."

XtendPlay has been a hot topic of discussion on Joystiq, Engadget and many of the Web's other top blogs. In addition, the product has been formally endorsed by Stallion83 (a.k.a., Raymond Cox), the gamer with the highest Gamerscore in the world on Xbox LIVE.

"You don't play baseball without a mitt--well, that's the same reason you shouldn't game without XtendPlay," said Cox in an earlier statement adding, "Right away I noticed the benefits of XtendPlay. It didn't take me long to fall in love. I never want to hold onto that hard plastic again, and with XtendPlay I don’t have to." 

Why Should You Get XtendPlay?

The secret of XtendPlay is its patent-pending design, which was refined over thousands of hours of testing.  The result is an innovative product that improves the ergonomics of game play, empowering gamers to remain at the top of their game and be comfortable at the same time.

FEATURES:

·         Soft-touch fleXlite™ shape keeps fingers and hands relaxed

·         Airflow Channels keep hands cool and dry

·         Size and shape boost comfort in any playing position

Judge for Yourself:

Because XtendPlay represents nothing less than a new way of handling your controller, one that the creators realize challenges long-standing convention, they encourage anyone who’s ever wondered if it’s possible to be more comfortable while gaming to give it a try.

To listen to an interview with Dave and Mark, visit:

http://www.deadpixellive.com/interviews/1123-xtendplay-interview-dave-and-mark-sparling

To read some interviews, visit:

http://www.xrossgaming.com/2010/exclusive-xrossgaming-talks-mark-sparling-co-creators-xtendplay/

http://wolfsgamingblog.com/2010/12/21/xtendplay-interview-with-the-creators/

XtendPlay is available for direct purchase at the XtendPlay site: www.xwerxonline.com. XtendPlay retails at $19.99 USD, with orders shipping immediately. 

A portion of all December 2010 sales will be donated to Get-Well Gamers Foundation, a video game charity devoted to bringing games and games equipment to children in hospitals and other long-term treatment facilities. 

About Xwerx

Xwerx is an interactive product-design company whose mission is to enhance the enjoyment of interactive entertainment. Based in Venice, CA, Xwerx was founded in 2008 by Dave Sparling and Mark Sparling, two brothers whose vision for a better and more rewarding gaming experience has resulted in the creation of XtendPlay, a controller enhancement for both the Xbox 360 and PlayStation. For more information, visit: www.xwerxonline.com.

MEDIA CONTACT:

Bill Lessard

PRwithBrains

wlessard@prwithbrains.com

+1 (914) 476-6089