Xploder HDTV Player NOW AVAILABLE

20th October 2006

NEWS RELEASE - FOR IMMEDIATE DISTRIBUTION

Following last week's successful North American launch at DigitalLife in New York, Fire announces that the Xploder HDTV Player for PlayStation 2 is now available to purchase from www.xploder.net

Consumers are now able to order both the PAL and NTSC versions of one of the most talked about PS2 accessories from www.xploder.net

In addition leading retailers across the UK, Europe and North America will be receiving shipments of the product over the next few weeks - further details of retail availability will follow.

The Xploder HDTV Player allows users to choose from HD modes (480p, 720p and 1080i) by scrolling through the options via an easy to use on-screen interface. Users can also now select the additional 576p mode which has been added for use with HDTVs with limited Aspect Ratio controls. Once selected the screen image can be positioned for optimum playback, and then by simply swapping out the HDTV disc for the game and selecting 'start' the game will play in the desired mode. Compatible with 95% of all games, Xploder HDTV Player delivers an exciting new dimension to PS2 gaming.

For just £29.99, $39.99* and 49.99* the Xploder HDTV Player includes a High Quality Component RGB Cable

Gamers can also link their PS2 console to their PC monitor by choosing from a variety of VGA modes (VGA cable will be available separately from www.xploder.net)

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Please note: Xploder products are marketed in the US by Blaze Games Ltd.

*(European / US orders from www.xploder.net will be converted from £ Sterling, as a result this price is subject to fluctuations in the exchange rate, and is intended to be a guide price only. Additional postal charges apply.

Any further technical/media/distribution enquiries should be directed in the first instance to:

PR/Media Contact:

Phil Holmes

Marketing Manager

Fire International Ltd.

philholmes@fire-international.ltd.uk

office: +44 (0) 1302 325225

cell: +44 (0) 7717 713876

About Fire International Ltd:

Fire develops, manufactures and supplies worldwide a comprehensive range of console and PC based media management and video game enhancement utilities under the Xploder and Blaze brand-names.

As an MPEG4/AAC licensee, Fire provide advanced media conversion of video and music for use on PSP, Xbox 360, PS2, DS, Mobile Handsets and iPod as a single access point. Cross-platform media management solutions are available for all media, whatever the system.

The Blaze brand has been recently been used to re-launch a range of innovative bespoke accessory lines for major videogame consoles, available in sector leading metal packaging.

Proprietary products include: Xploder PSP Movie Player, Xploder PSP Music Studio, Blaze PSP Pro Audio Sound System and Protector Case, Xploder Xbox 360 Media Centre, Xploder PS2 Media Centre, Blaze PS2 HDTV Adaptor, Blaze PS2 Mini Pro Shock Wireless Controller, Xploder DS CheatSaves and Xploder iPod Media Centre.

Fire also provides OEM solutions for own-label product ranges across a wide variety of accessories, hardware and software - Fire technology powers the GameShark brand for Mad Catz in the US, Xterminator for Gametech in Japan and the Limited Edition Xploder Lite software that is bundled with the Lexar Gaming Edition PSP Memory Stick Duo memory card.