Xing Interactive starts record label

Dutch publisher of interactive entertainment products Xing Interactive C.V. have started a record label in addition to the existing PC games and Mobile content divisions. "The crossover opportunities to our other businesses are phenomenal" says President and CEO Alex de Vries. "We can create games music from our music signings and promote our music through inclusion in the games. For mobile content we are creating ringtones from the most popular songs to add an extra dimension. This is synergy as it was intended." says Xing Records' A&R Manager Bernd Loorbach.

With European distribution secured and in full force the focus is now on North America and Asia. Xing Interactive's existing contacts have helped the company gain a foothold in certain territories regarding music as well and especially the Indonesian subsidiary is experiencing skyrocketing growth. With nationwide coverage in one of the world's most highly populated countries the company is on a one way express route to success.

More information can be found on www.xingrecords.nl or www.xinginternational.com.