Xbox Presents: MyGig

LONDON – 12th August 2008 – Microsoft today announced a unique opportunity for one lucky music lover to help create the gig of their dreams for real with its incredible MyGig promotion.

All budding promoters have to do is visit www.xboxmygig.co.uk and create a flyposter to promote their ultimate gig using the online poster creator. They’ll then promote their gig idea to their mates – if it rates higher than anyone else’s they’ll have the opportunity to help Xbox to promote a gig for real with a massive £50,000 budget*.

“After an incredibly successful summer of music-led activity, we felt it was right to put the crowning event in the hands of a music fan to help us develop the gig of their dreams” commented Alex Weller, Brand Experience Manager, Xbox 360. “The synergy between music and gaming has never been closer, and with all of the best music entertainment experiences available on Xbox 360, we want to leave it to the fans to decide how the most exciting event of the year should roll out”.

Festival-goers will also get the chance to rock out with Xbox at Virgin V Festival (16th-17th August), Get Loaded In The Park (24th August) and the finale of the summer festival season, Bestival (5th-7th September) on board the Xbox MyGig Tour Bus – a complete musical experience boasting a full stage and DJ booth, with sofas and demo stations inside for consumers to get their hands on the very latest music, entertainment and games that Xbox 360 offers.

After pioneering some groundbreaking music activity over the summer, including an exclusive gig at Fabric headlined by Pendulum, the Xbox May Days, Xbox 360 Presents Rock Band Live, The Xbox Weekenders at Ibiza Rocks Hotel and unique activity at the Stag and Dagger, Great Escape and T in The Park festivals, Xbox 360 is entrusting the design and artist billing of the spectacular closing gig of the summer into the hands of one lucky consumer.

Xbox and Xbox LIVE deliver not only the best music experiences, but the best entertainment experiences that you love, be it movies, games or connecting to your friends via LIVE Vision cam or MSN Messenger.

For a chance to take part in this once in a lifetime opportunity, simply visit www.xboxmygig.co.uk or keep an eye out for the Xbox MyGig Tour Bus at Virgin V Festival, Get Loaded In The Park, and Bestival. The “Xbox Presents: MyGig” promotion ends at 23.59, 15th September 2008.

*Entrants must be aged 18 years or over and be a UK resident. The winner and their guests must be available to attend the party on 9 October 2008. Competition closes at 23.59 on the 15th September 2008. Full terms and conditions apply - see website for details.

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For press information please contact:

Nik Thakkar / 020 3047 4087 / nik_thakkar@jcpr.com

Seema Parmar / 020 3047 4001 / seema_parmar@jcpr.com

About Xbox 360

Xbox 360 is a superior video game and entertainment system delivering the best games, unique entertainment features and a unified online gaming network that revolve around gamers. Xbox 360 has a portfolio of more than 300 games in nearly 40 countries. More information can be found online at http://www.xbox.com/xbox360.

About Microsoft Game Studios

Microsoft Game Studios is a leading worldwide publisher and developer of games for the Xbox and Xbox 360 video game systems, the Windows operating system and online platforms. Comprising a network of top developers, Microsoft Game Studios is committed to creating innovative and diverse games for Windows ( http://www.microsoft.com/games), including such franchises as “Age of Empires,” “Flight Simulator” and “Zoo Tycoon”; Xbox and Xbox 360 ( http://www.xbox.com), including such games as “Gears of War” and franchises such as “Halo,” “Fable,” “Project Gotham Racing” and “Forza Motorsport”; and MSN Games ( http://www.games.msn.com), the official games channel for the MSN network and home to such hits as “Bejeweled” and “Hexic.”

About Xbox LIVE

Xbox LIVE is the first and most comprehensive unified online entertainment network seamlessly integrated throughout the entire console experience, making it easy for people to find the friends, games and entertainment they want from the moment they power on their Xbox 360 system. Xbox LIVE connects millions of members across 26 countries to enjoy hundreds of multiplayer games, downloadable games via Xbox LIVE Arcade, free and premium playable game demos, music videos, TV shows and movies in the United States as well as new game levels, characters and vehicles for all their favourite retail games. More information can be found online at http://www.xbox.com/en-us/live.

About Xbox LIVE Arcade

Xbox LIVE Arcade on Xbox 360 is the premier destination for digitally distributed high-definition games. Xbox LIVE Arcade is a fast-growing phenomenon with a diverse library of original development and classic titles from the world’s best independent and established developers and publishers. With a dynamically updated library and free trials for every title, Xbox LIVE Arcade makes it easy for every type of gamer — from casual to hard-core — to get instantly immersed in the fun. Xbox LIVE Arcade also lets friends connect and play these incredible games either from the same room or from around the world via the Xbox LIVE online entertainment network. More information can be found online at http://www.xbox.com/en-US/games/livearcade.

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

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