Xbox 360

LONDON – 20 July 2010 - Microsoft Corp. today announced the all-new Xbox 360 4GB console, the revolutionary Kinect sensor and “Kinect Adventures” packaged together for £249.99. Kinect Adventures, lets players experience 20 adventures, navigating raging rapids and ducking and dodging through mountain top obstacle courses and exotic locations - no controller required.

“Kinect for Xbox 360 offers fantastic new ways to be entertained for the whole family,” said Chris Lewis, vice president, Interactive Entertainment Business at Microsoft Europe. “With full body, voice and multiplayer play straight out of the box, Kinect is a unique way for everyone to enjoy controller-free fun and entertainment.”

Existing Xbox 360 console owners can also purchase the Kinect sensor with “Kinect Adventures” for £129.99. The Kinect sensor, will work with every one of the 40 million Xbox 360 consoles currently in living rooms globally.

Kinect also revolutionises how you experience entertainment by putting your favourite movies, music and live TV and sports from Sky Player all in one place. Customers can start a movie by simply saying, “Xbox, play,” or browse through a music list with the wave of a hand. Kinect also creates new ways for friends and family to have fun - Video Kinect,3 lets families and friends stay connected in new ways as they open a window into living rooms around the world.

With more than 15 games available at launch, living rooms will become gyms, nightclubs and sports stadiums with a wide range of innovative and groundbreaking experiences from the world’s leading video games publishers.

The sleek, new Xbox 360 4GB console, becomes available to consumers on 20th August in the UK and will be available for £149.99. With a sleek new design, the Xbox 360 4GB includes built-in Wi-Fi N, 4GB of internal flash memory, touch-sensitive buttons and a matt black finish.2

Kinect games, including “Kinectimals,” “Kinect Sports” and “Kinect Joy Ride,” will retail for £39.99.

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Images of the Kinect sensor can be downloaded from the following link: 4GB Console and Kinect Images.zip

For consumer media enquiries, please contact:

Baz Singh / 020 3047 4024 / balraj_singh@jcpr.com

Nik Thakkar / 020 3047 4087 / nik_thakkar@jcpr.com

For specialist media enquiries, please contact:

Dominic Carey / 01189 095334 / v-docare@microsoft.com

1 175 MB of memory required.

2 It also has a one-year limited warranty on the console.

3 Xbox LIVE Gold membership required for Video Kinect.

About Kinect

Kinect for Xbox 360 brings games and entertainment to life in extraordinary new ways — no controller required. Simple to use and fun to play, Kinect for Xbox 360 allows owners to jump into Kinect-enabled games for any type of play, and the Kinect Hub puts your favorite movies and TV programs, music, live sports, and social networks all in one place. The Kinect sensor recognizes you, responds to your gestures, listens to your voice and works with every Xbox 360 console (175 MB of memory required). More information about Kinect for Xbox 360 can be found at http://www.xbox.com/kinect.

About Xbox 360

Xbox 360 is a premier home entertainment and video game system. This November, with the addition of Kinect, Xbox 360 will forever transform social gaming and entertainment with a whole new way to play — no controller required. Xbox 360 is also home to the best and broadest games as well as the largest on-demand library of music, standard- and high-definition movies, TV shows and digital games, all in one place. The entertainment center of the living room, Xbox 360 blends unbeatable content with the leading social network of 25 million Xbox LIVE members to create a limitless entertainment experience that can be shared at home or across the globe. More information about Xbox 360 can be found online at http://www.xbox.com.

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

Note to editors: For more information, news and perspectives from Microsoft, please visit the Microsoft News Center at http://www.microsoft.com/news. Web links, telephone numbers and titles were correct at time of publication, but may have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/news/contactpr.mspx.

Follow Kinect on Facebook as it tours the world, transforming how people experience games and entertainment. Visit http://www.facebook.com/xbox for more info.