X-Men Origins: Wolverine
Real-life wolverine at Edinburgh Zoo has name changed to Logan, all in the name of publicity.
Details
To celebrate the launch the X-Men Origins: Wolverine the video game in the UK on May 1st 2009, Activision Blizzard has sponsored the wolverine enclosure at Edinburgh Zoo for one year. In addition, the lead male wolverine has voluntarily changed his name to Logan in respect of the legendary Marvel character.
The sponsorship will help to ensure that Edinburgh Zoo, who has the only wolverines in the UK, can continue its breeding programme throughout 2009 and 2010.
Quote from Edinburgh Zoo
“It’s fantastic that X-Men Origins: Wolverine is sponsoring our very own wolverines here at Edinburgh Zoo. As a charity we rely on our fundraising to further our work and sponsorship is an excellent way for us raise essential funds, not just for the day to day care of our animals, but for our conservation projects across the globe.”
Cristina Pouso, Corporate Development Manager
Quote from Activision
“What better way is there to pay homage to the mighty Wolverine by making sure his real life cousins are cared for during the next year? With wolverines an endangered species, we see Wolverine having a major role in helping people become more aware of these wonderful creatures and ensuring their survival for many years to come.”
Aruna Sinha, Senior Brand Manager, Activision
About the Royal Zoological Society of Scotland (RZSS)
RZSS, which celebrates its centenary this year, is one of Scotland’s leading charities at the forefront of animal management, conservation, education and research. RZSS owns and manages two of Scotland’s top animal based visitor attractions, Edinburgh Zoo and the Highland Wildlife Park.
About X-Men Origins: Wolverine
Inspired by Twentieth Century Fox’s highly anticipated feature film, X-Men Origins: Wolverine, the official video game delivers the most true-to-character Wolverine action ever featured in-game. Players will utilise Wolverine’s signature brute strength, regenerative mutant abilities, and indestructible adamantium claws as they perform death-defying feats, take massive damage, regenerate in real-time and uncover the mutant’s mysterious and complex past.
The game is available on PLAYSTATION 3, Xbox 360, Wii, Games for Windows PC, PSP, PLAYSTATION 2 and Nintendo DS. Please check individual formats for age ratings.
For more information, please contact:
Mark Dennis
Frank PR (for Activision)
Tel: 020 7693 7430
Mob: 07850 987 658
Email: markdennis@frankpr.it