Would-Be Moguls Will Be Fishing For Profits As Majesco Announces 'Fish Tycoon' For The Nintendo DS(TM)
Award-Winning Game Offers Real-Time Simulation Gameplay With Entrepreneurial Twist
FOR IMMEDIATE RELEASE
BRISTOL, UK, June 12, 2007 - Turn your Nintendo DS into a virtual fish store with Fish Tycoon®, a unique fish-breeding simulation game from Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games and digital entertainment products for the mass market. Originally created by Last Day of Work and published by Big Fish Games as an online PC game, Fish Tycoon won the 2006 iParenting Media Award and ranked in the top 10 of all 2006 casual games for more than 40 straight weeks. Now, Majesco is bringing the successful PC title to the Nintendo DS audience.
"As its popularity attests, Fish Tycoon is one of those exceptional games with a unique premise that captures and holds your attention," said John Merchant, Marketing Manager, Majesco Europe. "We believe that the game's exclusive DS features and extensive Touch Screen use will ensure the handheld iteration builds upon the PC version's success."
"We're excited to introduce this truly unique game to the handheld market," said Paul Thelen, CEO of Big Fish Games. "Fish Tycoon is one of those rare games whose appeal transcends platforms, genres, and demographics. It is the perfect choice to be our first game released in the handheld market."
"We feel Majesco is the perfect partner to bring Fish Tycoon to the DS," said Arthur Humphrey, CEO, Last Day of Work. Their history of unique and successful titles on the DS shows that they have exactly the kind of vision that will make this release a huge success."
"Staying alive" even when the Nintendo DS is off, Fish Tycoon is a fish-breeding simulation that lets players raise fish in real-time virtual aquariums and crossbreed them to their liking to create new breeds to sell in their store. Selling fish provides funding for supplies, medicine, special chemicals, technology research and store advertising to attract more customers. Players start with a small selection of fish that they must nurture and breed as they work to discover the correct genetic combination for the "7 Magic Fish."
Additional game features include:
Special DS-only features: 7 exclusive fish yield nearly twice as many fish types as the PC version (over 750!); all new 3D environments and several new tank decorations; Extensive use of the Touch Screen to breed fish, make purchases and decorate tanks; Simulated real-time experience yields potential surprises every time you turn the game on. Choose from 4 speed options to dictate how time passes in game. Take regular care of your fish or watch your hard work get flushed down the drain! Set your own prices for specific fish based on prior sales and present needs; Buy fish tanks, decorations, plants, fish eggs, fish food, and medicine to enhance the aesthetic of your tank; Research environment, food, and advertising techniques to discover how to keep your rare fish healthy, feed more fish per feeding and attract additional customers. Fish Tycoon for the Nintendo DS is being developed by Aquaria Interactive, Majesco's new internal development studio.About Majesco Entertainment Company
Headquartered in Edison, NJ, with an international office based in Bristol, UK, Majesco Entertainment Company (NASDAQ: COOL) is an innovative provider of video games and digital entertainment products for the mass market, with a focus on publishing video games for leading portable systems and the Wii console. More information about Majesco can be found online at www.majescoentertainment.com and www.majescoeurope.com .
About Big Fish Games, Inc.
Big Fish Games, Inc., a developer, publisher, and distributor of casual, family-friendly games, has one of the largest and highest-quality game catalogs on the Internet with more than 400 titles, a global network reach of over 25 million monthly unique users, and distribution partners such as Viacom and NBC. Through partnerships with more than 400 game developers, Big Fish Games offers consumers "A New Game Every Day" and makes acquiring and playing Internet-delivered downloadable and online games a safe, easy and reliable experience for more than 500,000 customers daily. The success of Big Fish Games' entertainment portal and the introduction of hit game franchises like Mystery Case Files®, Hidden Expedition and Travelogue 360 from Big Fish Games' studios group have established Big Fish Games as a leading worldwide consumer brand. Visit Big Fish Games at www.bigfishgames.com.
About Last Day of Work, LLC
Last Day of Work is an independent game studio based in San Francisco, CA. The company is dedicated to lovingly crafting successful, casual video games for Windows and Macintosh. Specializing in innovative "Virtual Life" games that bend the definitions of existing genres and
run in true real-time, Last Day of Work has produced best-selling titles that include Fish Tycoon® and the Virtual Villagers® series. Their upcoming game, Plant Tycoon® is scheduled for release later this year. More information about Last Day of Work is available online at www.ldw.com.
Safe Harbor
Certain statements contained herein are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may be identified by reference to a future period(s) or by the use of forward-looking terminology, such as "may," "will," "intend," "should," "expect," "anticipate," "estimate" or "continue" or the negatives thereof or other comparable terminology. The Company's actual results could differ materially from those anticipated in such forward-looking statements due to a variety of factors. These factors include but are not limited to, the demand for our products; our ability to complete and release our products in a timely fashion; competitive factors in the businesses in which we compete; continued consumer acceptance of our products and the gaming platforms on which our products operate; fulfillment of orders preliminarily made by customers; adverse changes in the securities markets and the availability of and costs associated with sources of liquidity. The Company does not undertake, and specifically disclaims any obligation, to release publicly the results of any revisions that may be made to any forward-looking statements to reflect the occurrence of anticipated or unanticipated events or circumstances after the date of such statements.
Contact: John Merchant
Majesco Europe
(44) 117 373 6151
jmerchant@majescoentertainment.com