World of Warcraft: The Burning Crusade HMV Oxford Street Launch

Location: HMV, 150 Oxford Street, London, W1D 1DJ

Doors Open: 11:00pm

Game On Sale: 12:00am

From 11:00pm on January 15th 2007, HMV Oxford Street ( http://www.hmv.co.uk/) will be opening its doors in anticipation of the midnight launch of The Burning Crusade expansion.

Attending players will have the opportunity to have their games signed by World of Warcraft game designer Jon LeCraft, and Blizzard Vice President of Business Development, Itzik Ben Bassat. While stocks last, they will also have the option to purchase the highly limited Collector's Edition of The Burning Crusade (including the game, a making-of DVD, a hardcover art book, an exclusive in-game netherwhelp pet, two World of Warcraft Trading Card Game card packs and three exclusive cards, a map of Outland mousepad, and a soundtrack audio CD).

Players who attend in World of Warcraft costume, along with the first members of the public through the doors on the evening, will be eligible to register for a special in-game baby Murloc pet. Costumed players will receive preferential treatment in relation to the Collector's Edition stock. Exclusive World of Warcraft: The Burning Crusade T-shirts will also be available.

Finally, Upper Deck Entertainment ( http://entertainment.upperdeck.com/wow/en/) will be holding in-store demonstrations of the World of Warcraft Trading Card Game.

For more information on the European midnight store openings, visit: http://www.wow-europe.com/