World Cyber Games 2009

Two Members of the Public will Have the Chance to Earn a Spot on TEAM USA and Compete at the Grand Final in the Samsung Mobile Challenge

NEW YORK, NY, September 16, 2009 - World Cyber Games (WCG), the recognized leader for global video game competitions, welcomes more than 150 of America's very best gamers to the New York Anime Festival held at the Jacob K. Javits Center this September 25-27 for the WCG USA 2009 National Final. The players will be battling it out in 10 top video games for the chance to take home a share of more than $100,000 in cash and prizes. More importantly, 20 WCG USA gold and silver medalists at the competition will earn illustrious spots on the roster of gaming's only TEAM USA and the opportunity to battle the world's elite players at the WCG 2009 Grand Final taking place in Chengdu, China this November. TEAM USA will join over 700 international players from nearly 70 nations, who will compete for more than $500,000 in cash and prizes and the title of world's best gamer. TEAM USA captured top honors at the 2007 Grand Final and placed third overall in 2008.

Gaming fans will be able to see several elite competitors live at this year's National Final, as returning members of last year's Team USA squad will be in attendance. The WCG elite gamers will participate in the best games on PC, Console and Mobile, including Half-Life®: Counter-Strike™ 1.6 (PC), Starcraft®:Brood War™ (PC), WarCraft® III: The Frozen Throne™ (PC), FIFA Soccer 09 (PC), Carom3D (PC), Gears of War 2® (Xbox 360), Guitar Hero® World Tour (Xbox 360) and Virtua Fighter 5 (Xbox 360), Asphalt 4: Elite Racing (Mobile) and WiseStar2 (Mobile).

"New York City is the Mecca for many things, and this year's WCG National Final will add gaming to that list," said Aaron Smolick, Director of Marketing for World Cyber Games USA "With over 150 of the best competitors playing for 20 TEAM USA spots, this year's National Final promises to be the most electrifying e-Sports event on US soil."

Additionally, every fan and gamer who feels up to a challenge will have the opportunity to walk-up and compete in the Samsung Mobile Challenge featuring Asphalt 4: Elite Racing and WiseStar2. Gamers who prevail in either title will win an honorary spot on TEAM USA and travel to Chengdu China to play 11 other nations.

"Samsung Electronics supports WCG in nearly 70 countries worldwide by bringing the ultimate in technology to gamers and showing consumers how well we understand their passion for gaming and electronics," said David Steel, Senior Vice President of Strategic Marketing, Samsung Electronics America Inc. "As a leader in the electronics industry our passion for innovation and design is a perfect fit for the World Cyber Games. The gaming events showcase exactly how well our products perform, as these e-Sports competitors push themselves and their hardware to gain every edge to win."

Adding to the grandeur of the event, the entire cast from the hit SyFy reality show WCG Ultimate Gamer will be invited to the National Final to meet fans of the show and attendees of the festival. WCG Ultimate Gamer participants will put their gaming reputations on the line as they welcome challengers in this year's 'Free Play Area' where fans can take on the cast, or each other, in featured games. Additionally, WCG and their partners will be giving away truckloads of free merchandise including games, electronics and gaming gear.

WCG USA at The New York Anime Festival dates and hours at the Jacob K. Javits Center are:

• Friday, September 25

o 1:00PM - 7:00PM

• Saturday September 26

o 10:00AM - 7:00PM

• Sunday, September 27

o 10:00AM - 5:00PM

WCG USA event highlights include:

• Opening Ceremony:

o Friday September 25 3:00PM

• Tournament Play and Stage Matches:

o Friday - Sunday

• Closing Ceremony and Crowning of TEAM USA:

o Sunday September 27 3:00PM

For more information about the WCG USA National Final and Team USA please go to http://www.wcg.com/usa.

For more information about attending the New York Anime Festival, including ticket information, please visit www.newyorkanimefestival.com.

ABOUT THE WORLD CYBER GAMES

The World Cyber Games ( www.wcg.com) is the premiere global e-Sports tournament and festival, with about 800 players from 78 countries participating at WCG 2008 Grand Final. Founded in 2000 and credited with launching the professional careers of many of the planet's top competitive video game players, the World Cyber Games uses a year-long tournament format, which begins with online, regional and national competitions in each country. National finalists then convene to compete in the ultimate international tournament in e-Sports, The World Cyber Games Grand Final, where each country's best players battle for the largest and most prestigious prizes in competitive gaming. The WCG 2009 Grand Final will be held in Chengdu, China.

ABOUT THE NEW YORK ANIME FESTIVAL

The New York Anime Festival takes place September 25-27, 2009 at the Jacob K. Javits Center in Midtown Manhattan and is organized by Reed Exhibitions, the creators of New York Comic Con. The New York Anime Festival showcases the best of anime pop culture, including the latest anime, manga, Japanese cinema, music, and games, and anime-influenced comics, animation, and films from around the world. The festival features exclusive and extensive screenings, a gala cosplay masquerade, sessions with the some of the biggest names in anime from Japan, Asia, and America, and explores the Japanese cultural experience with displays of both traditional and cutting-edge Japanese life. Further information can be found at newyorkanimefestival.com.

ABOUT REED EXHIBITIONS

The New York Anime Festival is operated by Reed Exhibitions, the world's leading events organizer. In 2007, Reed brought together over six million industry professionals from around the world generating billions of dollars in business. Today, Reed events are held in 38 countries throughout the Americas, Europe, the Middle East, and Asia and organized by 39 fully staffed offices. Reed Exhibitions is part of Reed Elsevier Group plc, a FTSE-100 company and world-leading publisher and information provider. In 2006, Reed Elsevier made adjusted profit before taxation of £1,052 million on turnover of £5,398 million.

ABOUT SAMSUNG ELECTRONICS AMERICA, INC.

Samsung Electronics America, Inc. (SEA), based in Ridgefield Park, NJ, is a subsidiary of Samsung Electronics Co., Ltd. The company markets a broad range of award-winning consumer electronics, information systems, and home appliance products, as well as oversees all of Samsung's North American operations including Samsung Telecommunications America, LP, Samsung Semiconductor Inc., Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. As a result of its commitment to innovation and unique design, the Samsung organization is one of the most decorated brands in the electronics industry. The company was ranked #6 in the Electronics Industry segment in Fortune Magazine's "Most Admired Companies 2008," and named as one of Fast Company's "Fast 50 Most Innovative Companies of 2008." Among popular BusinessWeek rankings, the company ranked #26 in the publication's "Most Innovative Companies of 2008" and #21 in the "100 Best Global Brands" for 2007. Samsung Electronics Co, Ltd. is also a top patent holder, ranking second overall in the U.S. in 2007. Please visit www.samsung.com for more information.

Media Contacts:

Blain Howard 212-689-6360 blain_howard@bhimpact.com

Aaron Smolick 914-479-0070 X10 aaron.smolick@wcg.com

Roger Bilheimer 203-966-0792 bilheim@aol.com

Jose Cardona 201-229-4118 jcardona@sea.samsung.com