World Cyber Games 2008

Officials From Guinness World Records to Certify World Cyber Games As The World's Largest Video Game Competition on Saturday May 31st at 3pm.

WCG USA, GameTrailers and Xfire Partner to Announce "30 Displays in 30 Days" Giveaway

NEW YORK - May 28, 2007 - America's top gamers will converge May 31st and June 1st at the Samsung Experience in New York City for the World Cyber Games (WCG) 2008 US Open video game tournament. Samsung is proud to present this two-day gaming competition that kicks off the American leg of the WCG USA 2008 Championship Series event series for the acclaimed international video game festival, which culminates with the WCG 2008 Grand Final this November in Cologne, Germany.

The US Open will feature an "A-List" of American gamers, including players from the defending Gold Medal 2007 WCG TEAM USA, including Geoff Robinson, Raghav Phadke, Shawn Teeter, Brian Boyle, Team EG, as well as several of the top-ranked Halo® 3 teams on the planet. The gamers will be competing in the hottest PC and Xbox 360 games on the market including: Half-Life®: Counter-Strike™ 1.6 (PC), StarCraft®: Brood War™ (PC), WarCraft® III: The Frozen Throne™ (PC), Command & Conquer 3: Kane's Wrath™ (PC), Age of Empires® III: The Asian Dynasties (PC), FIFA Soccer 08 (PC), Carom 3D (PC), Need For Speed™ ProStreet (Xbox 360), Halo® 3 (Xbox 360), Project Gotham Racing® 4 (Xbox 360), Guitar Hero® III: Legends of Rock (Xbox 360) and Virtua Fighter® 5 (Xbox 360).

"The World Cyber Games US Open offers spectators a rare chance to not only witness some of America's best gamers in action close up - but to also join in the excitement and take their best shot at making TEAM USA by entering into one of our walk-up tournaments," said Michael Arzt, general manager of WCG USA. "In addition to the elite eSports action, fans will also be treated to the special Guinness World Records certificate presentation on Saturday and possibly walk away with some of the amazing prizes and giveaways that will go on throughout the weekend, courtesy of our many great WCG Partners."

"Samsung is committed to modifying and designing new technology that allows gamers to fully enjoy their passion for gaming," said Steve Cook, senior vice president and chief strategic marketing officer, Samsung Electronics America. "Samsung has been a WCG Worldwide partner since 2000 and in an effort to ensure these top gamers experience the most compelling competition we are proud to host yet another exciting WCG USA event at the Samsung Experience this weekend."

During the first day of the WCG 2008 US Open, officials from Guinness World Records will be on-hand to present World Cyber Games organizer International Cyber Marketing with the record for the "Most Participants In a Video Game League in a Single Season." The WCG, which previously held the record, shattered their old mark of 1.3 million competitors in 2006, by drawing more than 1.5 million gamers to the World Cyber Games 2007 tournament. The World Cyber Games has been notable throughout the Guinness World Records 2007 and 2008 editions, as well as the recently released Guinness World Records 2008: Gamers Edition.

WCG US Open competitors will be vying for $20,000 in cash and prizes and automatic berths to the WCG USA National Championship, taking place in the fall at a soon-to-be-announced location. Winners of certain games will also receive roundtrip airfare and hotel accommodations to Monterrey, Mexico to compete in the WCG 2008 Pan-American Championships, June 20 - 22. In addition, spectators and local gamers will be invited to participate in the WCG US Open walk up tournaments in Guitar Hero III and Carom 3D. The weekend's winners of the Guitar Hero III and Carom 3D tournaments will earn trips to play in the WCG USA National Final.

With over 1.5 million players from more than 70 countries participating, the World Cyber Games is regarded as the gaming world's premier international tournament and videogame festival. Featuring online and offline events held throughout the world, the year-long series' 2008 television coverage will kick off with highlights of this year's WCG US Open on an upcoming episode of Spike TV's "GameTrailersTV with Geoff Keighley." For further in-depth and live event coverage, tune in online to eSportsTV.com and WCGLIVE.com for play-by-play calls, blogs, news, forums, live chat and videos of the tournament, all posted in real time.

There is still plenty of time to sign up to compete in the World Cyber Games 2008 USA tournament! Plus, as a special bonus "thank you" to loyal players and fans, the WCG - in partnership with GameTrailers.com and Xfire - announces its exclusive "30 Displays in 30 Days" giveaway. Every day in the month of June, the WCG USA will award a free Samsung SyncMaster 931c gaming display ($399 value), the "Official Monitor of the World Cyber Games" to one lucky winner picked each day via a random drawing and announced daily on the WCG USA website. No purchase is required, but entrants are also encouraged to register for the WCG USA online tournament(s) of their choice. To register now for the WCG USA online tournaments and and/or enter the "30 Displays in 30 Days" giveaway; and for more information about the World Cyber Games, please visit: www.worldcybergames.com/usa.

ABOUT THE WORLD CYBER GAMES

The World Cyber Games ( www.worldcybergames.com) is the premiere blue chip global e-Sports tournament and video game festival, with well over 1.5 million players from more than 70 countries participating annually. Founded in 2000 and credited with launching the professional careers of many of the planet's top competitive video game players, the World Cyber Games uses a yearlong tournament format, which begins with online, regional and national competitions in each country. National finalists then convene to compete in the ultimate international tournament in e-Sports, The World Cyber Games Grand Final, where each country's best players battle for the largest and most prestigious prizes in competitive gaming. The WCG 2008 Grand Final will be in Cologne, Germany November 5-9.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$103.4 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

About Samsung Experience

The Samsung Experience is a remarkable 10,000-square-foot interactive emporium of virtual reality experiences and technology. This permanent venue is located on the third floor of The Shops at Columbus Circle in the Time Warner Center. Samsung has created a range of experiences, each of which ties the Samsung brand and technology to the experiences of everyday life. The site features hundreds of Samsung products in unique technology demonstrations such as a virtual world in a 360 degree interactive simulation, a map of the city that can be manipulated with hand gestures, and a digital fashion collection created by one of New York's hottest designers. For more information about Samsung Experience, visit www.samsung.com/experience.

ABOUT GAMETRAILERS

GameTrailers (GT) is the premier video destination for gaming entertainment and information. GT delivers timely, high-resolution broadband video content for gamers that includes original shows, video reviews, game trailers and comprehensive video coverage of gaming events from around the world. GT also has a robust community that features user-generated content, a community marketplace and a variety of communication tools so gamers can talk to friends and share media such as fan movies, machinima and daily blogs. GT has offices in Los Angeles, San Francisco and New York and is a division of Viacom Inc.'s (NYSE: VIA, VIA.B) MTV Networks Entertainment Group.

ABOUT XFIRE

Xfire, Inc. is one of the fastest growing online gaming platforms and communities in the world helping gamers to easily connect, chat, and play with their friends online. Xfire is a free service that allows gamers to easily browse for game servers, chat with friends through IM and voice chat and download the latest updates and additions to their favorite games. With more than ten million members in over 100 countries, Xfire is an international community connecting gamers across the globe. Xfire is a wholly owned subsidiary of MTV Networks and is based in Menlo Park, CA.

About Electronic Sports Television:

eSportsTV was created as a multi platform portal to deliver content to viewers on the Internet and television. By harnessing proprietary video streaming technology, eSportsTV is able to provide live video coverage of today's most popular eSports matches to a worldwide audience on the Internet. In addition, eSportsTV produces televised shows and programming across several television networks worldwide. With an audience and global reach of over 20 million viewers, eSportsTV is recognized as the source for eSports coverage. For additional information, visit www.esportstv.com.

CONTACT: Derek Musso Janet Reinhardt

World Cyber Games MWW Group / Samsung

Phone: (212) 689-6360 (646) 351-8106

E-Mail: Derek_musso@bhimpact.com jreinhardt@mww.com