World Cyber Games 2008

NEW YORK, NY, October 27, 2008 - World Cyber Games (WCG), the recognized leader for global video game competitions, has begun preparations for the highly anticipated Grand Final. Taking place November 5-9 in Cologne, Germany, more than 800 of the world's best gamers and thousands of spectators will descend upon the city to partake in the world's most prestigious video game event. The WCG has announced that its partners -- including Samsung, Microsoft, Philips amBX and AMD -- will offer attendees numerous activities that will entertain them in between the heated tournament competition.

"In order to make this the most successful Grand Final ever, fans and attendees will have the opportunity to view the highest level of products and win great prizes from our partners," said Hyoung-Seok Kim, CEO of International Cyber Marketing, organizer of the WCG. "While taking a break from the high level of competition, everyone will be able to enjoy a wide variety of events and activities."

Samsung Sports World will feature popular sports including soccer, golf, NASCAR, field hockey and horse jumping in virtual and real-life forms as they offer sports fans a wide variety of engaging activities. Both the Chelsea Football Club and Samsung Golf Simulator give fans the opportunity to win prizes for scoring goals, hitting the longest drive and getting closest to the hole in one-on-one and group competition. Additionally, NASCAR enthusiasts can build a racing circuit in the Carrera booth, field hockey fans can try to score a goal against the German Women's 2008 team, and equestrians can play the Super League PC game.

Microsoft Xbox 360 will showcase a variety of blockbuster game titles and give fans the opportunity to win great prizes and giveaways. Budding rock stars can demonstrate their skills on the Xbox 360 Music Stage featuring titles such as Rock Band, Guitar Hero World Tour and the German debut of Lips. Sports titles and family friendly games are available for all audiences, while gamers over 18 years old can venture inside the Xbox Dome to play mature titles, assuring that Xbox fans of any age will have something to look forward to in Cologne.

Philips amBX, which has revolutionized the PC entertainment experience by taking it out of the screen and into the real world through a series of peripherals including LED lights, rumble strips, fans and more, will feature the Philips 'amBX Cup Challenge.' In the unique event, competitors will battle it out on Guitar Hero III for amazing prizes. Open to all Grand Final attendees, this walk-up challenge will feature oversized amBX peripherals on the Philips stage that will create a concert feel through lights and special effects unique to the amBX experience. Those attendees not wanting to compete in the Philips 'amBX Cup Challenge' can visit the booth for a sneak peek at fully amBX enabled titles such as Far Cry 2 and Legendary.

AMD, the leading global provider of innovative processing solutions in the computing, graphics and consumer electronics markets, will feature demos and hands-on with its top-of-the-line peripherals and the official AMD PC. Each of these products improves gameplay and provides superior performance for gamers and fans alike.

With well over one million players from more than 70 countries, the World Cyber Games is widely regarded as video gaming's premier tournament. Featuring online and offline events held throughout the world, the year-long WCG series attracted more than 1.5 million competitors worldwide in 2007. The 2007 WCG Grand Final in Seattle, WA broke new ground as more than 29 million people tuned in to watch the competition unfold in real-time, marking the largest global, live satellite broadcast for an e-Sports event. Additionally, the World Cyber Games was recently recognized by Guinness World Records for the World's Largest Video Game Competition with over 1.5 million competitors worldwide.

For more information about the WCG Grand Final and each country's national team, please go to www.wcg.com.

ABOUT THE WORLD CYBER GAMES

The World Cyber Games ( www.worldcybergames.com) is the premiere blue chip global e-Sports tournament and festival, with well over 800 players from more than 70 countries participating annually. Founded in 2000 and credited with launching the professional careers of many of the planet's top competitive video game players, the World Cyber Games uses a yearlong tournament format, which begins with online, regional and national competitions in each country. National finalists then convene to compete in the ultimate international tournament in e-Sports, The World Cyber Games Grand Final, where each country's best players battle for the largest and most prestigious prizes in competitive gaming. The WCG 2008 Grand Final will be in Cologne, Germany November 5-9.

CONTACT:

Blain Howard

Bender/Helper Impact

212-689-6360

blain_howard@bhimpact.com