World Championship Games: A Track & Field Event

FOR IMMEDIATE RELEASE

SANTA MONICA, Calif. – March 20, 2009 – The Game Factory, an international publisher of family-friendly and casual video and computer games, today announced that World Championship Games ^TM A Track & Field Event ^TM is now in stores exclusively for the Nintendo DSTM for $29.99 in North America. World Championship Games ^TM is a hyper-realistic athletic sport simulation game packed with fourteen entertaining and challenging Olympic events, including a variety of multiplayer gameplay modes such as online, pass around, single and multi-cartridge as well as a top notch presentation featuring superior graphics, 3D customizable male and female athletes and a variety of competition venues.

World Championship Games ^TM invites gamers to travel to some of the world’s most renowned stadiums and participate in intense international athletics competitions. Players compete to beat world records and collect medals by using a combination of stylus sliding, touch screen taping, and a mix of D-pad and the L or R button. Whether playing in single player mode against the game’s artificial intelligence or challenging friends over the Nintendo Wi-Fi connection, World Championship Games ^TM provides the most realistic sport simulation gameplay for handheld consoles. Developed at The Code Monkeys in Dewsbury, England, World Championship Games is rated E for everyone.

World Championship Games ^TM Features include :

• Accurate representations of 14 events: 100m, Long Jump, Shot Put, High Jump, 400m, 110m Hurdles, Discus, Pole Vault, Javelin, 1500m, Hammer, Running Target Rifle shooting, Rapid Fire Pistol shooting and Archery.

• Superior character animation, modeling and A.I.

• Hugely detailed international stadiums, including venues in Canada, France, Japan, Spain and China.

• Single player Decathlon, Tournament and Quick Event modes, and Multiplayer modes for 2-4 players.

• Achievements – Beat personal bests and world records, accumulate medals and earn trophies to unlock extra events and tournaments!

• Create your own customized male or female athlete with their own distinctive attributes.

• Compete in great pass-around, Single Card, Multi Card and Nintendo WFC multiplayer modes. Download and beat the world’s best scores via the online Leaderboard!

• Hugely popular genre featuring touch screen controls and rhythm-based events for varied gameplay.

About The Game Factory

The Game Factory, trading as The American Game Factory, Inc in North America, is an international publisher of family-friendly and casual video and computer games, many based on leading international children’s characters. It is a subsidiary of the K.E. Mathiasen Group A/S, the largest Nordic company within children's licenses and spanning many different product categories such as: apparel, toys, candy, home furnishing and games. For more corporate and product information, please visit www.gamefactorygames.com.

Media Contacts :

Damien Sarrazin, The Game Factory

310.394.5392/damien.sarrazin@gamefactorygames.com

Heather Villanueva , R/West

503-223-5443/heatherv@r-west.com