Working With Games

Location: BAFTA, David Lean room, 195 Piccadilly

Date: Tuesday October 23rd

Time: 9.30am - 6.00pm

'Working With Games' is an event designed to explore the potential for working partnerships across the games TV. Film and Advertising industries, and help create new opportunities.

Games are rapidly becoming a mass media because generations of people are now familiar with gaming across a wide variety of platforms.

Film, TV, and Advertising industries are looking to the potential of using games to extend brands and reach target audiences.

Game Developers and publishers are seeking new ways of exploiting their technology and expertise to deliver real-time interactive experiences to mass-market audiences.

This event is designed to bring together parties from these different media.

It will offer unprecedented networking opportunities.

The objectives of the event are to:

1.Highlight case studies through presentations and discussions.

2.Stimulate further thinking and discussion in this area

3.Create business opportunities across these sectors.

4.Provide a structured networking opportunities for games developers to meet TV, Film and Advertising practitioners

The event will feature a number of presentations and panel sessions which will explore examples of actual and potential of cross media content across games and TV, Film and Advertising.

Fred Hasson, CEO of Tiga commented:

"London Games Festival is a key opportunity in informing people how important and exciting this sector is to the UK economy and our event will break new ground by bridging the gap between the UK's talented developers and media professionals in TV Film and Advertising."

Supporting organisations: Pact, Bafta, Regional media networks; Semn -(Digital Horizons); EM-Media, NWDA, Game Horizon, Game Republic, Games Eden, Creative London

There will be no registration fee charged for Tiga, Pact, Bafta and London based companies. £150 for non members.

Places limited to 150 in total. Tea/coffee during breaks and Lunch will be provided. A networking bar will also operate from 5.30-6.30.

Contact details of attendees with profiles, and opportunities to express preferences for contact building will be offered as part of the service.

Outline programme:

Registration 9.00-9.45

Introduction/Keynote

TV: Endemol, Nickelodeon, Team 19, Giant/TT Games, ITV

Film: Warners/Eidos (tbc); Ubisoft

Advertising: Blitz, BBH, Google,

Networking 5.30-6.30

Check out www.londongamesfestival.com for the latest news and information about all of the events taking place this year.

For further information on London Games Festival please contact Simon Watts (Cake) on 020 7307 3100 or Duncan Best (London Games Festival) on 020 7534 0584.

Notes to Editors:

The London Games Festival is a celebration of games and interactive entertainment taking place during late October 2007. The Festival will feature a series of diverse events in different venues for different audiences. Whether you're a gamer, a parent needing advice on games, someone working in the industry, or someone wanting to find out more about how games work and where the future of entertainment will take us, this is a festival for you.

About London Games Festival

The London Games Festival is a weeklong cultural and business celebration of computer and video games, reflecting their influence and importance as central to popular culture and entertainment. Created by the London Development Agency and with the full support of the industry, trade bodies (ELSPA and Tiga) and the British Academy of Film and Television Arts, it will provide an exciting week of consumer and trade events in the capital. The Festival is a collection of independent events, which will run concurrently at venues throughout the city between 22 and 26 October 2007.

About the LDA

The London Development Agency (LDA) works to improve the quality of life for all Londoners and drive sustainable economic growth.

It aims to improve the quality of life for all Londoners by driving sustainable economic growth and keeping the capital competitive. Its role is to bring together the right people, skills and resources to deliver real results in the long term, responding to the needs and ambitions of communities and businesses.

The LDA invests more than £400 Million a year to create jobs and develop healthy, sustainable communities. It also supports London as a financial, educational and research centre. It tackles the barriers to employment for certain groups, encourages business and cultural activities and improves infrastructure and the environment.

The LDA takes on major projects and difficult issues and is constantly looking for fresh ways of doing things and better ways of achieving sustainable growth.

In this way the LDA ensures all Londoners can gain from and contribute to London's economic success.