Woldtown

Hong Kong, China – March 23, 2010 – Dinglepharb Studios, a studio developing social and mobile games with a twist, announced today that it has partnered with gWallet, the leader in social media monetization, to handle the in-game currency systems for its upcoming free-to-play social game, Woldtown. Coming to Facebook and the web in Spring 2010, Woldtown is a colorful and friendly free-to-play social game that everyone can enjoy.

“We at gWallet pride ourselves on not only providing dynamic and comprehensive virtual currency monetization solutions, but also on working with some of the most exciting and innovative products in the game industry,” said Rebecca Watson, vice president of business development at gWallet. “Dinglepharb‘s Woldtown fits perfectly within our portfolio of exciting social games and we can’t wait to support its growth into a definitive virtual world.”

Using its unique monetization engine, gWallet will connect leading brands with the players of Woldtown using its revolutionary Brand Bar. The Brand Bar appears at the top of each game screen on all pages and displays available offers and videos that users can interact with in order to earn virtual currency (WoldCash) which they can then spend in the game. In addition to the Brand Bar, gWallet will also be handling Woldtown’s unique coupon system, which enables players to earn coupons for real-life items by completing in-game tasks.

“When searching for a partner to handle our in-game currency needs, we looked at several leading companies,” said Nathan Agulto, CEO of Dinglepharb Studios. “gWallet’s unique Brand Bar, coupled with their unparalleled service and unquestioned track record, made the final decision an easy one.”

Based on the popular Chinese social game, VVDragon, Woldtown is a vast virtual world ready for players to explore! Hailing from the beautiful planet Kream at the opposite end of the universe, the Wolds are a race of miniature, magical dragons that can fly, morph into all kinds of different objects, and love to throw pies at each other! Play as one of 24 Wold avatars, earning WoldCash through a series of jobs and quests, explore over 100 distinct locations and play spectacular mini-games. Play online with your Facebook friends, but watch out for flying pies! Use WoldCash to upgrade your pies, throwing abilities, and even buy shields to protect you from your friend’s pies!

Woldtown is premiering on Facebook in Spring 2010. For more information about Woldtown, please visit our Facebook fan page here. For more information about Dinglepharb Studios, please visit www.dinglepharb.com.

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ABOUT DINGLEPHARB STUDIOS:

With offices in Hong Kong, Guangzhou China and Manilla, Dinglepharb Studios is a full service game development studio. More than just great games, Dinglepharb is also a hub for other independent developers to expand their game audience throughout Asia and Europe. Dinglepharb builds working relationships with other developers helps to create a shared environment that promotes each other’s games and applications across the globe. For more information, please visit www.dinglepharb.com.

ABOUT gWALLET:

gWallet is taking on the responsibility of bringing new technologies to social media that will provide transparency and standards that will allow the category to flourish and grow. It provides brands, publishers and social media platforms with new, cutting edge technology to monetize this growth in a consumer friendly format. The gWallet monetization platform contains three components including Alternative Online Payment, Virtual Currency and Aggregation of Virtual Products. The platform is a comprehensive system that has been optimized for Facebook, OpenSocial platforms (MySpace, Hi5, Tagged, etc), virtual worlds or websites utilizing virtual offer-based currency. For more information visit www.gWallet.com.

DINGLEPHARB MEDIA CONTACT:

Jerry Whitehead III

Reverb Communications

(209) 586-1495 ex. 111

jerry@reverbinc.com