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Wizard101

Grizzleheim world to open for business next month.

ASSET BLAST

May 21, 2009

For Immediate Release

Online entertainment company KingsIsle Entertainment, Inc. today officially revealed plans for Grizzleheim, a new 3D world to be added to the popular virtual world Wizard101 ( www.wizard101.com).

The often silly characters and worlds of Wizard101 are influenced by literature; history and pop culture that give the game a depth and quality appreciated by adults, and make it enjoyable for families to play together. Safety features aimed at pre-teen players include a collaborative play style, a chat system with many options and a character name selector.

Inspired by Norse mythology, Grizzleheim is an airy, outdoor landscape of snowy mountains, glacial ridges and towering trees that is home to three new Wizard101 tribes - Bears, Wolves and Ravens. Players will first encounter the Viking Bears of Grizzleheim, great traders with the ability to travel the worlds of the Spiral, in the free-to-play areas of WizardCity. As student wizards adventure through subseq uent worlds, Grizzleheim will offer new quests, new locations to explore, new opponents and new Viking-themed decorative housing items interspersed throughout the mid and higher levels of the game.

Grizzleheim is expected to roll out beginning in June. As with other new content, the world will launch first on the Wizard101 test server, where subscribers will help beta test features before it goes live in the game. Wizard101 has an ESRB rating of E10+. Pre-paid gift cards are available at major U.S. retailers.

KingsIsle and Wizard101 are trademarks or registered trademarks of KingsIsle Entertainment Inc.

Contact:

Michael Meyers

Michael Meyers Public Relations

925-551-8080

Michael@mmpr.com

Linda Meyers

Linda@mmpr.com

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