Wedding Dash
Mobile adventure for budding brides-to-be.
London, UK – July 16, 2008 – With wedding season kicking into high gear, Glu Mobile Inc. (NASDAQ: GLUU), a leading global publisher of mobile games, today announced the European launch of Wedding Dash® for mobile phones. Wedding Dash’s fast-paced game play gives brides-to-be an opportunity to prepare for their big day while playing this whirlwind wedding-planning adventure. Wedding Dash is the fifth title developed and published by Glu through collaboration with PlayFirst, Inc.
“We are thrilled to ring in the wedding season with Wedding Dash, our latest title developed and published for mobile through our partnership with PlayFirst,” said Jill Braff, senior vice president of global publishing, Glu. “Wedding Dash couples fast-paced, engaging game play with a humorous storyline and charming cast of characters to create a game that people everywhere will enjoy, whether they are planning a wedding or not.”
In Wedding Dash, players help wedding planner Quinn create and host weddings around the globe. To succeed, players must interact with guests, avert wedding day disasters and keep the bride and groom happy.
Features include:
• Simple Controls – intuitive use of keypad to easily seat, feed and cater to guests
• Colorful Cast of Characters: beautiful cousin Chloe, Uncle Al, Auntie Ethel and many more; each with their own surprises and sometimes embarrassing behaviors
• Lasting Experience – 50 levels allow for hours of wedding-themed game play
“Glu has demonstrated their ability to take our most popular franchises and successfully publish them for mobile, and we’re excited to work with them to bring Wedding Dash to mobile,” said Rich Roberts, vice president of sales and business development, PlayFirst. “Wedding Dash has been one of our bestsellers, and we’re excited that the mobile version has arrived.”
Glu’s launch for mobile coincides with the launch of PlayFirst’s Wedding Dash 2: Rings Around the World, which was released for the Mac and PC last week.
“Wedding Dash is a welcomed newcomer to the plate-spinning genre on mobile,” said Hugo Reyes, WGWorld. “The wedding planner theme fits in great with this type of game and comes in feeling fresh.”
The PC and Mac versions of Wedding Dash received critical praise from some of the world’s largest and best-read news organizations:
• “With the humorous storyline and dialogue, entertaining scenarios that take place at the reception, and increasingly challenging weddings to run; the laughs last as long as your mouse clicking finger.” USA Today
• “It's titles like ‘Wedding Dash’ that make me want to say ‘I do’ to more casual games.” AP
Wedding Dash for mobile is now available on all major carriers in the UK and Europe. For more information, visit www.glu.com.
About Glu Mobile
Glu (NASDAQ:GLUU) is a leading global publisher of mobile games. Its portfolio of top-rated games includes original titles Super K.O. Boxing!, Stranded and Brain Genius, and titles based on major brands from partners including Atari, Activision, Konami, Harrah's, Hasbro, Warner Bros., Microsoft, PlayFirst, PopCap Games, SEGA and Sony. Founded in 2001, Glu is based in San Mateo, Calif. and has offices in London, France, Germany, Spain, Italy, Sweden, Poland, Russia, China, Brazil, Chile, Canada and San Clemente, Calif. Consumers can find high-quality, fresh entertainment created exclusively for their mobile phones wherever they see the 'g' character logo or at www.glu.com.
About PlayFirst, Inc.
PlayFirst is the leading publisher focused exclusively on casual games. Committed to building shared casual game experiences around lasting original brands, PlayFirst games are rich in gameplay, story and character. PlayFirst works with talented internal and external developers to bring mass market games to multiple platforms, including PC, Mac, mobile, handheld and console. The company’s portfolio includes the world-renowned Diner Dash® franchise, as well as top-selling games such as Wedding Dash®, Chocolatier®, and Dream Chronicles®. Founded in 2004, PlayFirst is funded by Mayfield Fund, Trinity Ventures, Rustic Canyon Partners and DCM. For more information visit www.playfirst.com and www.dinerdash.com.
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GLU MOBILE, GLU, SUPER K.O. BOXING!, STRANDED, BRAIN GENIUS and the 'g' character logo are trademarks of Glu Mobile.
PlayFirst, Chocolatier, Diner Dash, Dream Chronicles, Wedding Dash, and all related titles, logos, and characters are trademarks of PlayFirst, Inc. PlayFirst, Chocolatier, Diner Dash, Dream Chronicles, and Wedding Dash are registered in the U.S.
Press Contact:
Dean Driscoll
Indigo Pearl
+44 (0) 20 8 964 4545
Dean@indigopearl.com