Website makeover for Game.co.uk

Specialist online games retailer, GAME.co.uk, has unveiled a complete site makeover replicating the in-store brand identity.

"The new GAME.co.uk is designed to help customers by offering the specialist service and range that our stores offer," said Alex Croft, managing director for GAME Groupâs Online Business.

"The site is now even more welcoming and easier to navigate, and we are currently developing a whole host of new features to further increase our customer appeal."

Developed completely in-house, the site offers an increased level of flexibility and interactivity for users, making it easier for customers to find the products they are looking for while keeping existing features such as the gift selector and wish list.

Customers can post their own game reviews online to offer advice to future shoppers and benefit from a new feature that provides users with product recommendations based on their previous site usage.