Warner Bros restructures to create DC Entertainment

Warner Bros Entertainment is to create DC Entertainment, a new company dedicated to its DC Comics properties, it has announced. The new division will be run by Diane Nelson, current president of Warner Premiere, and aims to maximise the potential of the DC brand in games, films, television and other media.

Working with each of the Warner Bros divisions, DC Entertainment will be charged with "strategically integrating the DC Comics business, brand and characters deeply into Warner Bros Entertainment and all its content and distribution businesses". The DC Comics publishing business will remain its cornerstone, however it will utilise the resources of assorted divisions to drive growth in areas such as games.

"The founding of DC Entertainment fully recognises our desire to provide both the DC properties and fans the type of content that is only possible through a concerted cross-company, multi-platform effort," said Nelson.

"DC Entertainment will help us to formally take the great working relationships between DC Comics and various Warner Bros. businesses to the next level in order to maximise every opportunity to bring DC's unrivalled collection of titles and characters to life."

"After so many roles at DC, it's exciting to look forward to focusing on my writing and being able to remain a part of the company I love as it grows into its next stage," added Paul Levitz, former president and publisher of DC Comics who is to become a contributing editor and consultant for the new DC business.

"It's a new golden age for comics and DC's great characters, and I hope my new position will allow me to contribute to that magic time."

DC Entertainment's creation comes following the release of the critically-acclaimed Batman: Arkham Asylum on console and PC.

It also comes as Disney acquires Marvel Entertainment and its entire portfolio of over 5000 characters - a portfolio which Disney has said it hopes to build upon and expand.