Virgin US games sales up 70%
Virgin Megastores US has announced a 70 per cent increase in its videogames sales for the last quarter, well ahead of its sales performance in other areas of the business.
Virgin Megastores US has announced a 70 per cent increase in its videogames sales for the last quarter, well ahead of its sales performance in other areas of the business.
The company, sold to a joint venture between Related Companies and Vornado Realty Trust in August, made a next best increase of 39 per cent in fashion sales, followed by 24 per cent in electronics, 16 per cent in DVDs, 12 per cent in books and just over 3 per cent in music.
According to a report on Gamasutra, company CEO Simon Wright "continues to support the brand's diversification strategy as sales in various departments are still climbing."
Sales success is attributed to the strategy for making Virgin Megastores US "an entertainment lifestyle store, rather than solely a music retailer."
It was recently announced that Virgin Megastores UK has been acquired and will be rebranded under the Zavvi banner, as Richard Branson translates wholly-owned subsidiaries into franchises.