VidZone

Wednesday 22nd July, 2009: A video for U2’s I’ll Go Crazy If I Don’t Go Crazy Tonight will be exclusively premiered on VidZone® in the UK ahead of the single release on August 17th on Mercury Records.

Created by award winning animation filmmaker David O’Reilly, the video tells parallel stories of one night in the lives of multiple characters. "All of the characters are tipped over the edge, and this leads to them making changes in their lives", said Ireland's David O’Reilly, the director who won the Golden Bear at this years Berlinale for his short film Please Say Something.

I’ll Go Crazy If I Don’t Go Crazy Tonight is the first animated clip for the band since 1995’s Hold Me, Kill Me, Kiss Me, Kill Me.

About VidZone

Launched in June of this year, VidZone® is a free service exclusive to PLAYSTATION 3 that gives you the freedom to view thousands of music videos on demand by streaming them directly to your PS3 and onto your TV screen - complete with Surround Sound.

VidZone® is completely free to download from the PlayStation® Store and extremely easy to use. It allows PS3 owners to take complete control of their music videos, allowing them to watch single videos or create their own library of streaming music and make custom playlists for every occasion. With major music labels on board as well as thousands of independents, Vidzone® already has over 12,000 videos available.

Find out more at:

http://ie.playstation.com/games-media/news/articles/detail/item159080/VidZone%E2%84%A2-is-out-now/

ENDS

For more information, please contact:

Jo Bartlett at John Doe:

T: 020 7749 7530 M: 07957 334752 E: jo.bartlett@johndoehub.com

About Sony Computer Entertainment Europe Ltd

Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PLAYSTATION®3, PlayStation®2, PSP™ (PlayStation®Portable) and PlayStation®Network software and hardware in 99 territories across Europe, the Middle East, Africa and Oceania. SCEE also develops, publishes, markets and distributes entertainment software for these formats, and manages the third party licensing programs for the formats in these territories. Since the launch of PLAYSTATION 3 in November 2006, over 22.7 million units have been sold globally and continue to be sold at a record level. Maintaining its position as one of the most successful consumer electronic products in history, PlayStation 2 has sold over 137.2 million systems worldwide. Since its launch at the end of 2004, over 51.6 million PSPs have been sold globally, highlighting the importance of the portable entertainment market. With the huge increase in interest and accessibility of network applications and network gaming, over 24 million accounts have registered to PlayStation Network, the free-to-access interactive environment, and over 470 million items have been downloaded.

More information about PlayStation products can be found at www.playstation.com or visit the Virtual Press Office at www.scee.presscentre.com.

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