VideoGamer.com

London, England, February 11 2010: Virgin Media has launched a new look games portal. The portal has been developed in partnership with Pro-G Media, publisher of specialist games website VideoGamer.com.

The refreshed portal offers news, hundreds of reviews, previews trailers, features and HD videos. The channel also integrates downloadable games from digital download providers Oberon and Metaboli alongside dedicated homepages for major game releases and platforms.

Alison Davis, Director, Online at Virgin Media, said, “With immersive games demanding instant reactions, our ultrafast fibre optic broadband makes Virgin Media the perfect place for gamers. Our new games portal will help games lovers play new games, watch demos and reach levels quicker than their friends but will also help families and casual gamers discover a whole new world of gaming for themselves.”

“With a new fresh design, a wider selection of content, and VideoGamer.com hosting the new games channel, it has allowed for greater flexibility and functionality, hugely increasing the usability of the channel," said Adam McCann, Operations Director at Pro-G Media. "The launch is also great news for VideoGamer.com, with the channel already growing on a daily basis, further extending the reach of the site's content".

The new channel can be viewed at http://videogames.virginmedia.com.

- ENDS -

About Virgin Media

With almost 10 million customers, Virgin Media is the UK's first quad-play provider of broadband, TV, phone and mobile.

The company is one of the largest residential broadband providers in the UK, using a unique fibre optic cable network to deliver next generation ultrafast internet access of up to 50Mb to just over half of all homes. Combined with a high speed ADSL service and mobile broadband products, Virgin Media is able to offer broadband internet access to virtually the entire country.

Virgin Media has the UK’s most advanced TV on demand service and is the only TV platform to carry BBC iPlayer. It is the second largest provider of pay TV, was the first to launch a high definition TV service and offers a high-specification, HD-ready V+ personal video recorder.

The company operates the most popular virtual mobile network in the UK which, when launched, was the world’s first such mobile phone service. It is also one of the largest fixed-line home phone providers in the country.

Virgin Media also owns Virgin Media Television (VMtv) which runs seven entertainment channels, including Virgin1, LIVING, Bravo and Challenge. VMtv is a 50 per cent joint partner with BBC Worldwide in UKTV, which consists of ten channels including Dave, G.O.L.D., Watch and Alibi.

With operations based entirely in the UK, Virgin Media Inc. is listed on the NASDAQ Stock Market (VMED) and the London Stock Exchange (VMED).

For more information, go to www.virginmedia.com

About Pro-G Media Ltd

Founded in June 2004, Pro-G Media publishes VideoGamer.com ( www.videogamer.com), one of the largest online video games websites in the UK. VideoGamer.com delivers a wide range of gaming editorial, including gameplay clips, video reviews, and trailers in unparalleled HD quality to a global audience of more than 1.5 million unique users a month.

Pro-G Media specialises in online marketing and bespoke video game content production. For more information please visit www.pro-gmedia.com.

Media Contacts:

Virgin Media Corporate PR:

Emma Hutchinson

+44 (0) 20 7299 5702

emma.hutchinson@virginmedia.co.uk

Pro-G Media:

Commercial Enquiries:

Adam McCann

+44 (0) 20 8654 9992

adam.mccann@videogamer.com

Editorial Enquiries:

Tom Orry

+44 (0) 20 8654 4296

tom.orry@videogamer.com