Bethesda's latest is a bona fide hit, topping US sales charts – but for Microsoft's plan to use exclusives to drive Game Pass subscriptions, that success is a double-edged sword
More concerning than Bethesda's decision to withhold early review codes from certain outlets is how heavily some sites are relying on the game to drive their business
We talk to CMO Jerret West about Starfield as an ecosystem draw that goes beyond Game Pass, how indies sustain its subscription service, and what ABK can teach Microsoft
Bethesda's latest is a bona fide hit, topping US sales charts – but for Microsoft's plan to use exclusives to drive Game Pass subscriptions, that success is a double-edged sword
More concerning than Bethesda's decision to withhold early review codes from certain outlets is how heavily some sites are relying on the game to drive their business
We talk to CMO Jerret West about Starfield as an ecosystem draw that goes beyond Game Pass, how indies sustain its subscription service, and what ABK can teach Microsoft