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Veteran Palm Inc. Executive Joins July Systems as Vice President of Product Management

Michael Lunsford to Direct Expansion of July's Smart Mobile Content Retailing Solutions for New Customer Segments

Santa Clara, CA, Aug 03 2006 - July Systems announced it has appointed Michael Lunsford, a Silicon Valley software and hardware industry veteran, as July's VP of Product Management. Michael brings to July 20 years of experience delivering industry leading products for the mobile and wireless markets at such companies as Palm Inc., EverNote, ViaFone, MobileAria and Sony America. Michael is a recipient of numerous patent awards, author of over a dozen books on computer technology, and a speaker at business and technology conferences around the world.

"The last few months have been a period of rapid expansion at July as we continue to successfully attract top-tier industry executives and strengthen our leadership team," said July Chairman & CEO Ashok Narasimhan. "I am delighted to welcome Michael to July Systems. With his deep expertise and established track record, I expect Michael will be an invaluable asset to the team as he drives the expansion of July's portfolio of mobile content retailing solutions for new customer segments."

Prior to July, Michael was VP of product management for EverNote Corp., a provider of note management, digital ink and handwriting recognition software and technologies for the PC, mobile and wireless device markets. Michael also directed cross-functional teams in wireless technologies as VP of product management at MobileAria, product marketing director at ViaFone, and multimedia producer at Sony America. At Palm Inc., he directed the design and development of the top-selling Palm V and Vx and introduced, evangelized, and directed Palm's original wireless Bluetooth implementations. Michael is a recipient of Palm Inventor Awards for 44 patent applications.

"I'm excited to be a part of the July team," said July Systems' newly appointed Vice President of Product Management Michael Lunsford. "With their innovative and comprehensive approaches to the mobile world, it's clear that the company is at the vanguard in providing highly effective mobile retailing solutions."

Michael is also the founder of software publishing company Macropac International, where his flagship product was named among PC World's Top 30 Products of the Year. An author of 14 books on computer technology, Lunsford has been tapped as a featured speaker at Comdex, CES, MacWorld, and the Bluetooth, Palm, Lotus, Borland, and Microsoft developer conferences, and more.

About July Systems

July Systems provides innovative mobile marketplace solutions that enable mobile operators and content retailers to multiply revenues and profits by transforming the retailing of mobile content to reach the mass-market in a personalized and targeted way. July's integrated end-to-end mobile marketplace solutions and managed services are currently deployed across multiple operators and other customers across the US and Europe who reach over 220 million mobile consumers. Founded in 2001, July Systems is privately held, and has its headquarters in Santa Clara, CA, Global Product Center in Bangalore, India, and European offices in Germany and UK. For more information: www.julysystems.com

July Contact:

Srikanth Srinivasan

Director of Marketing Communications

1-408-235-1446

srikanth@julysystems.com

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