Veronique Lallier

Definitely it's a new target audience for us, so we'll look at what they're doing. We're really looking at a fresh stream of users, and it's a type of user that will be very happy with a game like Guild Wars 2 - because our focus on that game is to make the best MMO ever created on the PC, and we want to make it accessible for any ages.

We don't want people to feel pressured to pay by subscription, or something - the franchise has never had that, and Guild Wars 2 won't either. I think we'll make the game appealing to a wide audience, and we're trying to remove all of the barriers that a premium MMO player faces - needing to play a certain number of hours to level up, or things like that.

It's a key priority in our development for the game - to make sure that it appeals to a wide audience, that it pleases core gamers and non-core gamers alike.

Well, we already have multiple business models, and we still believe it's the way to go to suit a wider audience. We don't have anything to add to that in the short term, but in time we'll reveal other games, and they may include other business models.

We're working on different strategies for monetising our games, and it's something very close to my heart - you might remember that I presented a session at Develop in Brighton on how to monetise your digital world - but it's a subject I love.

We're always looking at how to provide the best for the users, but also the company, and we're always keeping an eye on what's happening elsewhere.

The two markets are close to each other in terms of revenues today in our business - there's not much difference between North America and EMEA in terms of user base. But for EMEA there's a bigger growth potential, because of the broadband penetration levels that are increasing in Eastern Europe, while the North American market is mature.

I expect that the evolution of those Eastern European revenues will be greater in the coming years - territories like Russia, Greece and Poland are really important. We're definitely looking at those markets to bring more to our bottom line in the future. We have tailored offerings for every territory, and we're using distribution partners for each EMEA region - it's a total of 50 territories altogether.