Vancouver 2010 - the Official Video Game of the Olympic Winter Games

FOR IMMEDIATE RELEASE

LONDON (March 10th, 2009) – SEGA® Corporation today announced an exclusive partnership with International Sports Multimedia (ISM), the official licensee of the International Olympic Committee (IOC) to develop Vancouver 2010™ - the Official Video Game of the Olympic Winter Games. The game is being developed by Eurocom Entertainment Software for PC, the Xbox 360® video game and entertainment system, and the PlayStation®3 computer entertainment system. Vancouver 2010™ is an authentic simulation of a host of events from the upcoming Vancouver 2010 Olympic Winter Games, focusing on the adrenalin rush that comes from the extreme speed of winter sports. Including the all new challenge mode, it will allow players to immerse themselves in the world’s greatest sporting event like never before.

“Vancouver 2010™ will set a new standard for the Olympic-themed video games genre,” commented Hugh Binns, Director of Eurocom Development Ltd., developers of Vancouver 2010™. “With the innovative first person mode to immerse players even more in the game, an all new challenge mode providing hours of entertainment and stunning high definition graphics, Vancouver 2010™ will be a fantastic experience.”

“Extending our relationship with SEGA to include the Official Video Game of Vancouver 2010 strengthens the opportunity to build upon the success of Beijing 2008™, thereby delivering what will be an outstanding, quality gaming experience,” stated Raymond Goldsmith, Chairman & CEO of ISM.

In addition to the new challenge mode, Vancouver 2010™ also offers revamped online gameplay and brand new control schemes new to an official video game of the Olympic Games. With this, Vancouver 2010™ will be the new benchmark for the Olympic-themed videogames genre and truly allow gamers to experience the “Olympic Spirit”.

Vancouver 2010™ for PC, Xbox 360, and PlayStation 3 is set for release in the winter of 2010. Further information relating to the content of the game will be available over the coming months from the official website of the game – www.olympicvideogames.com.

For all press assets please visit www.sega-press.com .

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About SEGA Corporation:

SEGA® Corporation is a worldwide leader in interactive entertainment both inside and outside the home, encompassing consumer business, amusement machine sales and amusement center operations. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA Corporation's Web site is located at http://sega.jp.

About ISM:

ISM is active in managing and developing entertainment software applications. In addition to the exclusive interactive entertainment software rights ownership of the Olympic Games, ISM is one of the world's leading providers of sports fantasy games, particularly specializing in the football/soccer sector. Visit the company's website at www.ismltd.com

About Eurocom Entertainment Software:

Vancouver 2010™ is being developed by Eurocom, known for their previous work on the official video games of Pirates of the Caribbean: At Worlds End, Batman Begins and Beijing 2008™. Eurocom was founded in 1988 and has evolved into a world leading developer of cutting-edge console games based on high profile franchises and movies. Eurocom's development team comprises of 280 highly experienced and talented staff, based in Derby in the UK. Further information on Eurocom can be found at http://www.eurocom.co.uk.

TM IOC. Copyright © 2010 International Olympic Committee (“IOC”). All rights reserved.

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