US DEAL FOR JUST FLIGHT

At the recent E3 Expo in Los Angeles, UK-based sim specialist Just Flight signed a landmark contract with Hip Interactive for its US distribution. Hip Interactive is one of North America's largest providers of electronic entertainment products and Just Flight was very pleased to have such a strong US partner. Having ranged its products into retail the initial sell through results have been impressive.

James Cato, from Redback, the sales agency handling Just Flight's overseas sales said: "We knew that Hip would be able to deliver the goods for Just Flight and the early signs are that they're doing just that and more! The sales figures for May have exceeded expectations and with Just Flight software now available in the Fry's group of stores we're looking forward to a very successful year. Just Flight is the only European flight sim publisher with a presence in US retail and this is very much down to the strength of the brand and some top class products. Just Flight titles have always been popular with US mail order customers and now we're looking forward to similar popularity amongst retail customers."

Just Flight's managing director, Andy Payne, commented, 'We have had a few forays into the US market in the past, but they have all ultimately been unsuccessful. This time round we have set our stall out to market our products stateside and work with retail - as a consequence we have seen excellent sell in and sell through of the initial range and will now roll out our full catalogue. This is great news for our consumers, retail and distribution partners and especially our development partners. Redback and Hip have worked very hard and the benefits are now for all to see.'

About Just Flight

Just Flight is the world's leading flight simulation specialist, publishing a wide variety of digital aviation products. Their range comprises a multitude of different titles, including stand alone flight simulations as well as add-ons for Microsoft's multi-million selling Flight Simulator and Combat Flight Simulator. Just Flight also has Just Trains, a specialist label devoted to stand alone train simulators as well as add-ons for the ever-popular Microsoft Train Simulator.

A British company, based in Cambridge, Just Flight has been established for over eight years. It prides itself on quality, value and customer service, which it backs up with a unique money-back guarantee on all its products.