US channel G4 up for "sophisticated" rebrand
But will still focus on male audience and video game content
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US cable channel G4 is to get a rebrand, according to a report by Variety, taking on a more "sophisticated" approach to programming and presentation.
The pop-culture channel specialises in video games and tech content but after the appointment of former NBC marketing chief Adam Stotsky this year, a series of internal promotions have reorganised the team in a bid to capture a more mature male market.
According to the report, the rebrand will debut early next year but the channel will still focus on video game and technology, helping to distinguish itself from rivals such as Spike and Velocity.