Unity
Used by Matmi to develop "Escape to Plastic Beach" for Gorillaz.
SAN FRANCISCO, CA – July 27th, 2010 – Unity Technologies, provider of the Unity development platform for 3D interactive content on the web, PC, Mac, Wii TM , Xbox 360, PlayStation ® 3, Android, iPhone and iPad, today announced the release of 'Escape to Plastic Beach' on the iPhone and iPad. Developed by award winning digital agency, Matmi, on the Unity platform for Gorillaz, it features the band's new single, 'Super Fast Jellyfish'.
“Branded games are vital new revenue streams for the music industry and EMI has been a pioneer in the field – witness the success of the campaign we worked on with them for Lily Allen, for example,” said Jeff Coghlan, Founder and Managing Director of Matmi.
“As a developer working on both online and mobile platforms, Unity is a great tool because it makes the port from online to the iPhone and iPad so simple. We can develop materials which are of the same high quality as Flash-based games and by working in Unity, we can reach new game-playing audiences on the iPhone, iPod and iPad. For developers and clients targetting both online and mobile audiences, Unity’s development platform has the advantage.”
Matmi joins the growing ranks of prestigious agencies and developers adopting Unity for interactive mobile and web content, following a successful test with with an own-brand release in November 2009. Unity has most recently been deployed for global brands such as Cheerios and Juventus Football Club, and the movies 'Tron', 'Clash of the Titans' and 'Iron Man 2'.
“It's exciting to observe how Unity gets adopted outside of the core games industry. The music, film and advertising industries are broadly adopting games and game technology to reach wildly broad game-loving audiences,” said David Helgason, CEO of Unity Technologies. “These products exemplify the kind of creative uses which now make up a third of our business!”
iPhone link in Store is: http://itunes.apple.com/us/app/gorillaz-escape-to-plastic/id378332559?mt=8
iPad link in Store is: http://itunes.apple.com/nz/app/gorillaz-escape-to-plastic/id378357270?mt=8
Notable uses of Unity in digital marketing:
Gorillaz (web game by Matmi for Gorillaz' new single) - http://www.matmi.com/games/GorillazEscapeToPlasticBeach/
Streetdance3D - (Facebook game developed by nDreams)
Iron Man 2: Upgraded (web game by Littleloud for Dr Pepper) http://www.drpepper.com/promotions/ironman2/game/
Iron Man 2: Whiplash – Slash and Burn (web game by Littleloud for Paramount Pictures International) http://www.whiplashslashandburn.com/
Juventus Football Club http://juventuspremiumclub.com/
About the Game: “Escape to Plastic Beach” on the iPhone, iPad and iPod Touch
Players assume the role of Gorillaz’s bandleader Murdoc, as he goes to nigh Herculean lengths to get the “Plastic Beach” album recorded.
Fortunately, Murdoc has his “Doom Glider”, a hang glider equipped with twin machine guns, and a healthy disregard for the sanctity of human life, and he’s willing to do whatever it takes to get this album made.
Designed especially for the tilt controls of the iPhone, iPad and iPod Touch, and featuring eight exciting levels of gun-toting, gliding action in full 3D, as well as designs from band co-creator Jamie Hewlett, and music and voice-overs from the band themselves, “Escape From Plastic Beach” is a must-have app for any Gorillaz fan.
“Escape to Plastic” Beach Features:
Eight Exciting Levels – Fight, fly and fire your way through eight levels of Gorillaz action with varied goals and missions and a whole bundle of hazards and enemies to deal with. Amazing 3D graphics – Plastic Beach is recreated in full 3D, with designs from Jamie Hewlett, designer of the Gorillaz. Awesome Sounds – Gorillaz soundtrack from the Plastic Beach album and voiceovers from the band themselves! Global Scoreboard – Compete against your friends or even total strangers by posting your score to the official Gorillaz scoreboard.Media Contact
Tel: Alison Beasley: + 44 796 644 9130 or alison@lincolnbeasley.co.uk
Or email: PR@unity3d.com
To see where developers are taking Unity, go to: http://unity3d.com/gallery/game-list/.
To get the free feature-packed Unity to create games and interactive visualizations for the web, PC and Mac or to get a free 30 day evaluation of Unity Pro, go to: http://unity3d.com/unity/download/.
About Unity Technologies
Award winning Unity Technologies is revolutionizing the game industry and was named one of the top five game companies of 2009 by Gamasutra after just four years on the market. Today Unity Technologies has more than 170,000 registered users worldwide – including Bigpoint, Cartoon Network, Coca-Cola, Disney, Electronic Arts, LEGO, Microsoft, NASA, Panasonic, Ubisoft, Warner Bros., large and small studios, independent professionals, students and hobbyists – using the Unity platform to develop high-quality interactive 3D content for the web, mobile and console. Unity Technologies is one of the fastest growing software companies and is aggressively innovating to expand usability, power and platform reach so that it can deliver on its vision of democratizing interactive 3D technology. Unity Technologies is headquartered in San Francisco and has development offices worldwide. For more information, visit http://unity3d.com/.
About Matmi
Established in 2001, Matmi specialises in branded entertainment and is a guiding light in the ever-changing landscape of digital marketing. Experimenting on own-brand releases first – online and on mobile - means we can be first to market for our clients with proven, highly effective and cutting edge digital marketing strategies and tactics.
Socialisation and engagement are the new genre of online advertising and our clients in this field include Cancer Research, Comic Relief, EMI Music (Lily Allen, Iron Maiden), Universal Music and Vimto Soft Drinks. Find us at www.matmi.com (but there’s every chance a piece of our award winning work will find you first). Enjoy.