United We Stand

That's part of it. Basically we're switching between the US and Europe every year - so next year we'll be back in Europe. We talked about doing it on the East Coast, to make it easier for Europeans to get over there, but then we have people who are on the ground in San Francisco, and it's so much easier for them to secure the location, for example.

Well the biggest thing was that we've optimised everything we can - we've always managed to beat the official benchmark by 30 per cent, just by reverse-engineering the drivers and seeing what they do wrong - so we've done that with various parts of the Unity engine and optimised it.

The other thing is that there's now much better support for integrating your own code to mix with that from Apple, for things like in-game purchases, location-based ideas -all those things you now have access to... and we're also saying it's up to four times as fast.

That's been going really well as well - Electronic Arts is bringing out Tiger Woods Online, I think it's scheduled for October but I'm not sure. But they've basically taken the Xbox 360 game and put it on the web, which is very nice for us because we've always known Unity's capable of doing it but we've never had the art team to prove it.

There are some more titles coming from big publishers as well, but I can't talk about that... So we're beginning to see more traction from the triple-A world, I think that's really nice.

No, it's not - and I'm not sure how long they've been working on that. I know they saved a bunch of time by just importing all the assets, and it's amazing that actually worked.

I think it's very clever by using Tiger Woods - you can start your game at the office, quit at any time, then play on at home. It's games as a service, and this idea that you subscribe to them as opposed to having them in a box.

Plus it's a game that, technologically, makes sense - to have it in a browser, so you can jump in and out. I can see that from a business side it also makes sense, because they can try some new business models.

Well, they had a huge technical evaluation where they looked at what you could do, and our CTO went over there to see them. He said he was speaking to them for an hour and a half and he was actually scared - because he realised how good they were.

Once they actually got started, we got a bug report from them occasionally, which asked how they'd do something... we wondered why they'd want to do it in such a way, and then we realised that it was stuff nobody had ever thought of before.

We didn't see a lot of it until it went into beta, we just had one guy going over there every so often...

I think it did, yes. Because it's one thing to know what's possible, but it's another seeing it done. It definitely gave me the shivers.

From our perspective, pretty much all customers are created equally. We don't get any revenue share, people just buy the tools. EA certainly has more seats than others, but the main thing that EA does is that it makes it a lot easier for other people to recognise their work and say: "Yes, we'll go with Unity."

There are two sides to it - firstly people don't expect a company like EA to do something random, so they know they've done a huge evaluation and it's turned out okay... so it's probably quite good. The other thing is, if you're a small developer, choosing a development tool... you're risking so much - so they can try this.

Well, we've got a pipeline of large deals, so that's good, but I'm not sure when they'll launch - but they're in production. So we're pretty confident - we've had 200 per cent yearly growth in the past couple of years and there's no sign of that stopping.

We also expect to grow our headcount, from 44 to 80 by the end of the year, based on what we actually need. Personally that feels a bit weird, because we used to be three guys in a basement, and now it's like: "We need an HR specialist...?!"