UltraGames101™ & Star Productions Present the OfficialUltraGames101 Game Expo 2K8

FOR IMMEDIATE RELEASE

TORONTO - (April 16, 2007) - The Official UltraGames101 Game Expo 2008 ( www.ultragames101expo.com), will be held either Metro Toronto Convention Centre or Exhibition Place, Date and location (TBA), in Toronto, Ontario, and will combine the best elements of the Biggest video game trade show into a consumer event celebrating the video game industry's present and future, the UltraGames101 (UG101) & Star Productions announced today.

Consumers will have the opportunity to attend major press events, and to have intimate meetings in premier Convention Halls and meeting rooms with media, retailers, developer partners, and other audiences. In addition, the UltraGames101 Game Expo 2K8 will be converted into a software showcase where attendees will be able to casually test drive the featured video games planned for the coming holiday season and beyond.

The event will give consumers the chance to demo games on their own time and to check out offerings from both the best known and emerging game publishers and developers," said Mark Bartkowiak, President of the UltraGames101 Inc. "It will be the Biggest Video Game event to hit Canada!."

Evenings will be a time for receptions and parties so company participants can interact at the informal events that can party and watch the hottest video games to come out throughout the year.

"The UltraGames101 Game Expo 2K8 is first and foremost biggest video game event to hit Canada! When UltraGames101 asked its members they heard that they wanted opportunities for a video game expo to happen in Canada. And after careful consideration UltraGames101 and Star Productions have partnered up to make this event happen. To play games, network, and socialize, to see major company offerings while also preserving the sense of discovery that is so much to come to UltraGames101 Game Expo 2K8," said Alan Smithson, President of Star Productions. "We believe the event we are about to shape will fulfill all those needs for the consumers."

The venue locations chosen for the event, a short drive from the hotels, will allow participating companies to showcase their games in standardized, turnkey displays areas ranging from 100 square feet to 400 square feet. All display areas will be developed by show management to ensure that the venue is staged efficiently.

As noted, the event will be open to all public. Companies involved in PC, online, console, and mobile game publishing and developing, as well as makers of video game hardware and peripherals will be eligible to participate. Attendance at meetings, and demonstrations will be by invitation only. UltraGames101 Game Expo 2K8 expects that event bookings will be launched within the next 6 months.

About UltraGames101

UltraGames101.com is Canada's largest online Game rental service. We offer members access to an always-growing Game library of over 3,500 titles. Our flat-fee membership service combines a simple title selection process, no due dates or late fees, and free home-delivery. Members can rent an unlimited number of Games for a flat fee of $14.95 a month, with our standard membership plan. They can have 2 Games out at a time and keep them for as long as they want. Our coast-to-coast shipping includes postage-paid return mailers making Game returns easy and free. As Canadians, we at UltraGames101.com know that geography, bad weather and any number of other factors can prevent you from getting to the local video store. Our online Game library, stocked with new releases and older favorites, allows you to rent from the comfort of your own home. We don't have due dates or late fees and shipping is on us. You never have to get up early to return a Game again!

About Star Productions

Planning an event is exciting but putting together the intricate details to make your event go off without a hitch, is overwhelming. Star Productions Event Management ( www.starproductions.com), will take you in the right direction to create a spectacular event based on the nature of your occasion. We will help you select the vendors that fit your style and budget. We will answer your questions about etiquette, what's trendy, and create an event that is exactly what you are looking for. If your services require hourly consultations, day of event coordination to full service planning, we will make sure things unfold according to plan.

UltraGames101 and Learn It ∙Live It ∙Get Into It are trademarks of UltraGames101, Inc. All other trademarks are the property of their respective owners.

Mark Bartkowiak

UltraGames101 Public Relations (416) 704-4734 pr@ultragames101expo.co