Ultimate Band
Disney Interactive Studios partnering with Linkin Park's Music for Relief fund-raising organization.
BURBANK, Calif. – (July 14, 2008) – Disney Interactive Studios announced today a partnership with Music for Relief, a non-profit organization founded by music band Linkin Park that raises awareness and funds for natural disaster victims in the United States and abroad as well as recognizing and fighting the effects of global warming. Ultimate Band, due out this fall on Wii™ home video game console, will feature in-game Music for Relief content, while Music for Relief will feature Ultimate Band in its booth at Projekt Revolution 2008 tour stops in the United States beginning with Burgettstown, PA on July 18 and running throughout the summer tour.
Ultimate Band is a new interactive music video game that enables teens and families to perform current and classic rock songs in various venues using only the Wii Remote™ and Nunchuk™. Songs that are featured in the game range from “My Generation,” “Whip It,” and “Just What I Needed” to modern-day favorites like “Steady As She Goes,” “Fell in Love with a Girl” and “Somebody Told Me.” Through the partnership with Music for Relief, players will have the chance to perform at a Music for Relief charity concert in the game. In addition, fans attending this year’s Projekt Revolution tour will have the chance to play Ultimate Band at the Music for Relief booth before its official release this holiday season.
“Teenagers are more socially conscious and aware of world issues now than ever before and Music for Relief helps causes that are very real to our communities and players,” said Graham Hopper, executive vice president and general manager of Disney Interactive Studios. “Whether they personally experienced a tragedy like Hurricane Katrina, or know someone abroad that has suffered from the cyclone that devastated Burma/Myanmar this past spring, teens are eager to band together and support a cause. By raising Music for Relief’s profile among our gaming community, we hope to ultimately increase awareness for those that have suffered devastation at the hands of natural disasters all over the world.”
Ultimate Band will be playable during Projekt Revolution 2008 tour stops, headlined by Linkin Park, beginning on July 18 at the Post-Gazette Center in Burgettstown, PA and will include other music acts such as The Bravery, Chris Cornell, Atreyu and others. One dollar of each ticket sold will go to support Music for Relief. For more information about Music for Relief or to make a donation, please visit www.musicforrelief.org. For tour dates and information about Projekt Revolution 2008, visit www.projektrevolution.com.
Ultimate Band for Wii and Nintendo DS are scheduled for release this holiday season. Software Rating Board (ESRB) rating pending. For more information on Disney Interactive Studios, please visit www.disneyinteractivestudios.com.
About Disney Interactive Studios
Disney Interactive Studios is the interactive entertainment affiliate of The Walt Disney Company (NYSE: DIS). Disney Interactive Studios self publishes and distributes a broad portfolio of multi-platform video games and interactive entertainment worldwide. The company also licenses properties and works directly with other interactive game publishers to bring products for all ages to market. Disney Interactive Studios is based in Glendale, California and has five internal game development studios around the world including Avalanche Software, Fall Line Studio, Propaganda Games, Black Rock Studio and Junction Point Studios.
About Music for Relief
Founded by members of the band Linkin Park, Music For Relief is a 501 © (3) non-profit organization dedicated to providing aid to victims of natural disasters and the prevention of such disasters. Since its inception in 2005, Music for Relief has raised over $3 million for the victims of the tsunami tragedy in Southeast Asia, hurricanes Katrina and Rita, Southern CA Wildfires, Cyclone Sidr in Bangladesh and Cyclone Nargis in Myanmar. MFR has organized a benefit concert featuring multi-platinum artists & numerous celebrity guests, sent musicians and volunteers to Southeast Asia and the U.S. Gulf Coast to help rebuild and donate supplies to people in need, and planted over 790,000 trees to help reduce global warming. For more information visit www.musicforrelief.org.
About Projekt Revolution
The fifth installation of Linkin Park’s Projekt Revolution will see them headlining an all-star bill that features former Soundgarden/Audioslave frontman Chris Cornell, electro-rockers The Bravery, hip-hop innovator Busta Rhymes and Ashes Divide featuring Billy Howerdel, known for his work with A Perfect Circle. The Revolution stage will be headlined by metallic act Atreyu and features hard hitters 10 Years, fiery Ohio natives Hawthorne Heights and buzz band Armor For Sleep. Also performing will be percussive force Street Drum Corps. The tour launches July 16 at the Tweeter Center in Boston.
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MEDIA CONTACT:
Disney Interactive Studios
Michelle Jacob
(818) 237-8730 (mobile)
michelle.jacob@disney.com
Access Communications for Disney Interactive Studios
Kathryn Green
(415) 844-6219
kgreen@accesspr.com
Linkin Park/Projekt Revolution
BWR Public Relations
Dvora Englefield / Michael Moses / Lisa Taylor
310-248-6161 / 6171 / 6188
denglefield@bwr-la.com / mmoses@bwr-la.com / ltaylor@bwr-la.com