UK games industry
NESTA's "Playing the Game" report gets thumbs-up from TIGA.
March 1st 2010
TIGA today endorsed a report by The National Endowment for Science, Technology and the Arts (NESTA), Playing the Game, which provides insights into practical support, such as mentoring and advice, which can help early stage games businesses to grow and to compete with overseas rivals.
Richard Wilson, CEO of TIGA, said:
“NESTA has produced an excellent report. Playing the Game provides an analysis of NESTA’s year-long mentoring programme in the games industry. It provides a practical guide to creating and growing a games business, including how to work with publishers, raise finance, manage budgets and access markets. TIGA is particularly pleased to see the success of the mentoring scheme.
“A separate NESTA report, The Money Game, should also be read by game developers. Access to finance is an on-going problem in the games industry. This report indicates an approach that could ameliorate this problem.”
Gareth Edmondson, Managing Director of Ubisoft Reflections and Vice-Chairman of TIGA, said:
“TIGA’s vision is to make the UK the best place in the world to do games business. NESTA’s report, Playing the Game, demonstrates the value of mentoring in the games industry. A number of TIGA members were involved in NESTA’s mentoring programme. One of TIGA’s key roles is to disseminate best practice within the games industry. TIGA hopes to play a key role in perpetuating the mentoring project in the future.”
ENDS
About TIGA:
TIGA is the trade association representing the UK’s games industry. The majority of our members are either independent games developers or in-house publisher owned developers. We also have outsourcing companies, technology businesses and universities amongst our membership.
TIGA's vision is to make the UK the best place in the world to do games business. We focus on three sets of activities: political representation, generating media coverage and developing services that enhance the competitiveness of our members. This means that Tiga members are effectively represented in the corridors of power, their voice is heard in the media and they receive benefits that make a material difference to their businesses, including a reduction in costs and improved commercial opportunities.
NESTA’s report, Playing the Game and can be accessed from the following link:
http://www.nesta.org.uk/library/documents/playing_the_game.pdf
The Money Game and can be accessed from the following link:
http://www.nesta.org.uk/library/documents/The_Money_Game_v7.pdf
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For further information, please contact: Dr Richard Wilson, TIGA CEO on: 0845 0941095; Mob: 07875 939643; or Email: richard.wilson@tiga.org, or, Eva Field, TIGA PR Manager on: 07814 039 983, or email eva@tiga.org