UK ESWC 2010 qualifiers

FOR IMMEDIATE RELEASE

15th June 2010 (Leeds, UK)- Game Frontier Ltd, official organisers of this year’s Electronic Sports World Cup (ESWC) National Championships for the United Kingdom announced that the qualification events will be held in FIFA10 and Quake Live at the National Media Museum, Bradford on the weekend of June 19th - 20th with the goal of identifying the best players to represent their country at the Grand Finals where they will pit their skills against the world’s best gamers.

The Electronic Sports World Cup 2010 United Kingdom National Qualifier will take place at the National Media Museum in Bradford on the weekend of 19th and 20th June 2010. One Quake Live and one FIFA10 player will become the national champion for the United Kingdom and have the opportunity to represent the nation at the Electronic world Cup 2010 Grand Finals which will take place at Disneyland Paris from the 30th June - 5th July. The players who show their skill and come out on top of the UK qualifier will receive paid travel and accommodation to represent the UK at the Grand Final where they will take their place along with the world best gamers who will be fighting it out for the title of world champion and a share of the $213,500 prize pot.

Jaffer Mir, managing director of Game Frontier enthused "We are delighted to be able to bring the national qualifiers of the ESWC to Bradford, the National Media Museum is an ideal venue for us. I look forward to watching the skills and fierce competition from all the hopefuls looking to win a place to represent the UK. The essence of competitive video gaming is not only the quality of the hardware or software, but the actual player, It is all a matter of reflexes, psychology, training, and the ability to deliver a winning result under a live tournament environment."

Player registration for the event is via our tournament website at www.theSGL.com, here you will also find the tournament rules and eligibility requirements. Entry to the FIFA10 and Quake Live tournaments is free though players must be registered for the event in advance. Matches will begin at 12:00 noon on Saturday 19th June in the Games Lounge and foyer of the National Media Museum. The Quake Live event will be played to completion on the first day of the event (19th June) - there will be no Quake Live matches on the second day whilst FIFA10 tournament matches will be played from noon on the 19th through till completion on Sunday 20th June. All players should make themselves available at this time and remain available for the rest of the day (or until knocked out of the tournament) for matches in further rounds.

The Electronic Sports World Cup National Qualifiers for the United Kingdom are supported by the National Media Museum, Destination Bradford and Conference Leeds. "We look forward to developing a long-standing relationship with the UK gaming sector to become the UK's first choice gaming destination." said David Robertson-Brown of Destination Bradford.

In between matches players can take advantage of the facilities at the National Media Museum which has seven floors of interactive galleries and exhibitions in the city centre of Bradford. It offers:

Colin Philpott, Director of the National Media Museum said: “We are delighted to be hosting the ESWC UK heat stages at the National Media Museum. The synergy with our new interactive Games Lounge and the state-of-the-art facilities in our Pictureville Cinema where the final play-off will commence make this a superb backdrop for an event of this nature and scale. We look forward to opening our doors to sports gaming enthusiasts from around the nation in what we hope will become an annual event for the Museum and for Bradford. Let the games commence!”

The ESWC Grand Final 2010 will be held in Disneyland Paris, the famous entertainment park in the Paris neighbourhood. Disneyland Paris will host the video games event in Disney Village, an area including shopping, dining, cinemas, dancing and live entertainment for the whole family and open to anybody, park client as simple visitor. Beside the event venue, Disneyland Paris will also provide accommodations for the 600 champions during the tournament among the numerous hotels of the resort.

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ABOUT GAME FRONTIER

Empowering you to reach, engage and influence the 14-34 male and female gamer.

Established in 2002 Game Frontier provide and deliver support services to the international computer gaming industry, specialising in marketing, production, the stage management of digital entertainment events and online gaming portals, Game Frontier work with any company interested in taking advantage of the marketing opportunities within the computer gaming and digital entertainment industry. ( http://www.gamefrontier.com)

ABOUT DESTINATION BRADFORD

Destination Bradford is a membership organisation of hoteliers and conference venues working together to attract business tourism to the Bradford district.

Bradford is:

- The UNESCO World City Of Film.

- A UNESCO World Heritage Site at Saltaire.

- Home to the Brontes, the world famous writers of Wuthering Heights & Jane Eyre.

- Host to the National Media Museum, the UK's most visited museum outside of London.

- UK Curry Capital.

- Building Europe's largest water feature in the new City Park.

Visit www.destinationbradford.co.uk

ABOUT NATIONAL MEDIA MUSEUM

The National Media Museum in Bradford, West Yorkshire, opened as the National Museum of Photography, Film & Television in Bradford in 1983, with a remit to explore the art and science of the image and image-making, and has since become one of the most visited UK museums outside London.

The Museum is devoted to film, photography, television, radio and the web and looks after the National Photography, Photographic Technology and Cinematography Collections. Its Television Collection incorporates an unrivalled collection of objects relating to the history and development of television, including John Logie Baird's 1923 experimental apparatus.

The Museum organises three major film events every year – Bradford International Film Festival and Bradford Animation Festival and Fantastic Films Weekend. It also hosts three cinemas – Pictureville, Cubby Broccoli and the first IMAX screen in Europe. The Museum shows films in all of the major formats from Cinerama three-strip, to digital, to IMAX 3D. The Museum is home to two temporary exhibition spaces and recent programme highlights include Don McCullin – In England and Live by the Lens. Die by the Lens: Film Stars and Photographers. Entry to exhibitions at the National Media Museum is free.

Other attractions at the Museum include a host of galleries including permanent galleries Experience TV, a hands-on visitor experience about the history, present and past of television, featuring TV Heaven, the interactive Games Lounge, the Kodak gallery charting the history of photography, the Animation gallery, and the Magic Factory for the young and young at heart. Learning activities for families and schools bring the Museum’s subject matter to life and there are regular cultural events for adults to complement the Museum’s changing programme.

With its wealth of spaces, as diverse in size as in subject matter, the award-winning National Media Museum can accommodate corporate and private events including: conferences, product launches, teambuilding, premieres, receptions, gala dinners, wedding and Christmas parties.

For more information visit www.nationalmediamuseum.org.uk