Ubisoft's Asian Expansion Gains Steam

London, United Kingdom - February 12, 2008 - Today Ubisoft, one of the world's largest video game publishers, announces the opening of its 18th internal development studio in Singapore.

The decision to establish the studio in Singapore was largely influenced by the country's excellent technological infrastructure, thriving local game development industry and quality of its universities and training institutions. The Singapore government's demonstrated willingness to work closely with industry actors and its strong support were also key factors.

The studio will open its doors early this summer in the new Fusionopolis, a state-of-the-art infocomms & media hub that is still under construction. A core team of Ubisoft veterans will train the initial team, with a goal of becoming 300-people strong in the years to come. This studio builds on the group's recent reinforced presence in Asia, including the opening of a development and testing studio in Chengdu, China announced last September.

"Singapore's demonstrated interest and support for the video game industry made it a clear choice for Ubisoft's continued international expansion. Not only is it capable of ensuring the training and continued development of a highly skilled workforce specialized in interactive digital media, its quality of life and level of industrialization makes it uniquely positioned to attract and retain talent from throughout the region," said Christine Burgess-Quémard, Executive Director, Worldwide Studios at Ubisoft.

"The Digital Media industry is key for Singapore and the development of high-growth, innovation-intensive sectors such as videogames is of significant priority to us" said Mr Manohar Khiatani, Assistant Managing Director of the Singapore Economic Development Board. "We are delighted that Ubisoft, one of the world's leading video game publishers and developers, has chosen Singapore as a site for the largest games studio in the region. We are confident that Ubisoft will be able to tap Singapore's talent base and unique cosmopolitan mix to design creative games for the global markets."

After an initial training period, Ubisoft's Singapore studio will work closely with other Ubisoft studios on the development of titles for portable and home consoles.

Olivier de Rotalier, who has served for the past four years as the company's Director of Cost Control for its International Production studios, has been appointed Managing Director of the new studio. A graduate of the leading French business school ESCP-EAP, his past 8 years with Ubisoft has provided him with extensive knowledge of the company's processes and a broad vision of game development and studio operations.

The Economic Development Board of Singapore will host a media information session on Monday, February 18th at 2pm local time, during which Mr. de Rotalier will present the Ubisoft group and its plans for the new studio. More information on job opportunities with the new Singapore studio, as well as its other worldwide studios, will also be available at Ubisoft's booth in the Career Pavillion (#525) at this year's Game Developer's Conference in San Francisco, February 18th - 22nd, or by contacting singapore@ubisoft.com.

About Ubisoft

Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has offices in 23 countries and sales in more than 50 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2007-08 fiscal year Ubisoft forecasts generated sales of 875 million Euros. To learn more, please visit www.ubisoftgroup.com.

About the Singapore Economic Development Board

The Economic Development Board (EDB) is the lead government agency responsible for planning and executing economic strategies to enhance Singapore's position as a global hub for business and investment. We are the one-stop agency that facilitates and supports local and foreign investors in both the manufacturing and services sectors as they seek more value-creating operations, higher sustainable returns and new business opportunities.

Singapore commands global leadership positions in many areas. EDB is expanding and extending existing industry clusters, as well as exploring new growth areas to create good jobs and secure Singapore's future competitiveness. Our emphasis is on capital-intensive, knowledge-intensive and innovation-intensive activities. EDB is constantly identifying new business areas to develop both in terms of new technologies as well as new consumer demands, such as our 'clean and green' focus - environmental technologies, urban solutions and clean energy, lifestyle, healthcare and wellness. EDB is also expanding our geographical reach, such as Middle East, in addition to North America, Europe, Japan, China, India and ASEAN.

For more information on how EDB can help in your business and investment, please visit www.sedb.com