Ubisoft's Alain Corre - Part One

I think to a certain extent there are some of the gamers on the social networks who are the same, because what we see today is that social or casual gamers aren't just playing on a single platform - they're playing on mobile phones, on the internet and maybe also a Wii or DS.

It's multi-platform gaming - they're spending a certain amount of time playing, and that amount of time is growing, which is good in general for us.

I'd say that the DS declined because of piracy, as you said - but it doesn't mean that people didn't play it. It's still much, much used by a lot of people - they're just not buying as many games as they used to.

But in terms of gaming in general, it's now part of the overall entertainment time that people have - it's coming to people on all platforms, and they're spending time on each. It's very fragmented - more so than before.

Yes - and I think that can be additional gaming time. Typically on the iPhone you can play games very easily anywhere, for just a few minutes... when you're on the bus, or Tube, or the airport - and you couldn't use that time for games before.

But when people come home they probably don't play on the iPhone, but use the PS3, Xbox, Wii or PC instead - so you gain some additional gaming time, which is very positive.

Well, when you look at the iPhone, yes, there's some room for existing franchises - but I think that the gameplay has to be adapted to the fact that people aren't spending too many long hours playing on their mobiles. A few minutes here, a few minutes there.

But the famous IPs can find success on iPhone, and to illustrate that we just released the iPhone version of Assassin's Creed II - it's called Assassin's Creed: Discovery.

Well, first - on the hardcore games - because we want to increase the quality, we actually need more people behind each of them. We'll put more talent on each of the games to make sure they're the right quality required to be a massive hit.

On the casual side, actually we still believe that - providing you have a great, innovative idea in that segment - you can be very successful.

For example, in November we released a game called Just Dance on the Wii - it's very easy to play, aimed at everybody, and great for partying at home with the kids, with friends and family, and it's a lot of fun to play or watch.

It's become a phenomenon in a lot of countries, especially in the UK where it was number one for two weeks in January. I think the word of mouth was good, and people were having fun playing it - so just to illustrate, we still believe a lot in the casual part of the business, it's just a question of finding the right approach and the right gameplay or idea. When you get one, the market can be super-big.

So in terms of our teams - no - we need our teams to refocus on some of the casual games that are bigger than the ones we had before. It's just that we'll have maybe fewer SKUs, so we're more focused on the bigger ones.