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Ubisoft online sales up 45 per cent

XBLA titles perform well; group sales down but above expectations

Assassin's Creed publisher Ubisoft saw first quarter sales drop by a third compared to last year, to €103 million ($147m / £90.8m).

Despite the drop, sales exceeded expectations thanks to catalogue sales of titles including Assassin's Creed Brotherhood and various dance games.

Online sales were up 45 per cent to €12.5 million with Outland and Might & Magic Clash of Heroes performing well.

"Ubisoft turned in a solid performance in the first fiscal quarter thanks to a strong increase in our online and back-catalogue sales, fuelled notably by continuing solid sales of Assassin’s Creed Brotherhood," said CEO Yves Guillemot.

"This initial positive back-catalogue trend reflects our prudent sell-in approach as well as the quality of our product portfolio. It also supports our expectation of an improved gross margin."

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Matt Martin avatar
Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.
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