Ubisoft MD predicts bright future for gaming websites

Ubisoft UK managing director Rob Cooper has confirmed that the publisher plans to devote more of its marketing spend to online advertising as gaming websites become ever more popular.

Speaking in the latest edition of the Games Central podcast, Cooper said that "a lot, lot more" of Ubisoft's money is now being spent online.

"Only last week we were looking at ways and means we should further our spend in sites generally, because it is so active. You see such a big result on a website," he stated.

According to Cooper, it's access to instant information which makes gaming sites so popular with consumers.

"[Gamers] like to read it when they want to read it, rather than actually sit for a certain time or read when a magazine comes out," he observed.

"Certainly, if I'm looking on the Internet, I've tended to look at things because it's instant. Rather than wait for something to read it, I can read it there and then, which to me is much more important."

The latest edition of the Games Central podcast, hosted by Tim Wapshott, also features guests Mike Rawlinson, MD of ELSPA, and Ellie Gibson, editor of GamesIndustry.biz and writer for consumer site Eurogamer.net.

It's now available for download via the GamesIndustry.biz podcast page.