Ubisoft Crosses Over with AND 1® Streetball

SAN FRANCISCO, CA - May 17, 2005 - Today Ubisoft, one of the world's largest video game publishers, announced AND 1^® Streetball for the PlayStation^®2 computer entertainment system and the Xbox^® video game and entertainment system from Microsoft. Developed by Black Ops, AND 1 Streetball is the ultimate basketball experience that features all the jaw-dropping moves of authentic streetball.

"AND 1 Streetball will prove to be an impressive entry for Ubisoft into the sports video game market," said Tony Kee, vice president of marketing for Ubisoft North America. "Working very closely with the AND 1 Mix Tape Tour players, we captured the essence of authentic street basketball and will bring a completely new and innovative approach to the basketball game genre."

About AND 1 Streetball:

With unprecedented depth, freedom and control, AND 1 Streetball features the entire roster of sensational AND 1 Mix Tape Tour players such as AO, The Professor, Spyda and Pharmacist - each with their signature moves and look. AND 1 Streetball also gives you the power to create your own player and your own moves - so YOU can become the next streetball phenomenon.

The highly immersive Story mode puts you on the AND 1 Mix Tape Tour - the world's premier streetball event, where originality and the ability to electrify the crowds will get your name mentioned alongside the streetball legends. But to become a legend in true AND 1 Mix Tape Tour fashion, you must continue to work on your skills and elevate your game every time you play.

Visit www.and1streetballgame.com for exclusive insider information.

Key Features:

• Experience Real Streetball

Step into the shoes of the AND 1 players to execute mesmerizing moves like Hot Sauce's killer crossover, Helicopter's rim-bending dunks, and The Professor's no-look passes.

• A Basketball Game Revolution

Build your own character and create your own signature moves using AND 1's revolutionary Create-a-Move editor, loaded with custom showboating, scoring, and celebration moves.

• Can You Handle It?

School the competition with I-Ball controls, an intuitive control system that gives you fluid and precise command over every offensive and defensive move. Not only will you do it, you will also feel it.

• Become the Next AND 1 Phenom

Story mode allows you to experience the trials and exhilarations of getting signed to the AND 1 Mix Tape Team, as seen on ESPN. Dominate the open run, survive the hazing, and bring it home in the final game, as seen on ESPN.

• Run It How You Want It

Play the game you want to play. Scale your teams anywhere between one-on-one to five-on-five. Run a full-court game, or do a half-court battle - the choice is yours.

• Heavy Rotation - Station Identification

Just like the AND 1 Mix Tapes, the music soundtrack features a loaded library of unreleased songs. The eclectic mix of exclusive hip-hop tracks represents various styles including West Coast, East Coast, and the Dirty South Crunk! Each court has its own sound and flavor.

• Online Multiplayer

Put your skills to the test against other top players as you showcase your own creative moves and strive to gain a reputation as the best.

® 2006 Ubisoft Entertainment. All Rights Reserved. AND 1^® and Mix Tape^® are trademarks of AND 1. Ubisoft and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries. "PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc. Online play requires internet connection, Network Adaptor (for PlayStation 2) and Memory Card (8MB)(for PlayStation 2) (each sold separately). The Online icon is a trademark of Sony Computer Entertainment America Inc. Microsoft, Xbox, Xbox Live, the Live logo and the Xbox logos are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or in other countries and are used under license from Microsoft.

About AND 1:

Founded in 1993, AND 1 makes basketball footwear and apparel for players with serious game. The company that first made its mark in the apparel industry with a line of "in your face" trash talk tee shirts now offers a complete product line for basketball players, including performance shoes, shorts, tees, sleeveless tees, pants, team uniforms, licensed collegiate gear and accessories. Brand revenues have grown from $1 million in 1993 to $175 million in 2003. AND 1 footwear and apparel is sold in more than 130 territories around the world and worn by the New Zealand, Slovenian, Puerto Rican and Turkish national basketball teams in addition to more than 100 NBA endorsers including two-time NBA All-Stars Stephon Marbury (New York Knicks), Ben Wallace (Detroit Pistons) and star of the AND 1 Mix Tape^®, Volume One, Rafer Alston (Toronto Raptors) as well as Jason "White Chocolate" Williams (Memphis Grizzlies). For more information, visit www.and1.com.

About Black Ops:

Black Ops Entertainment was founded in 1994 to create cutting-edge sports and action/adventure videogames for the Sony Playstation. Founded by a group of MIT alumni, including John Botti, Jose Villeta, Alan Lasky and Will Botti, Black Ops grew over the years and shipped such PlayStation^® hits as "Tomorrow Never Dies," and "The World is Not Enough," selling over 5 million units combined. Black Ops has created such PlayStation 2 titles as "Knockout Kings" and "Street Hoops," which sold nearly one million units. In addition Black Ops received the AAIS Award in 2000 for "Best Console Sports Game," for Knockout Kings 2000. Black Ops has completed over 18 titles, and is currently working on "AND 1 Streetball" with Ubisoft, employing much of the same key team that was instrumental in creating the million-unit franchise, "Street Hoops."

About Ubisoft:

Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through its strong and diversified lineup of products and partnerships. Ubisoft has offices in 21 countries and sales in more than 50 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. Ubisoft generated revenue of 537 million for the 2004-2005 fiscal year, an increase of 8 percent over the previous fiscal year at constant exchange rates. To learn more, please visit www.ubisoftgroup.com.