UbiPetz
Cuddly tie-in line launched.
SAN FRANCISCO — November 3, 2008 — Today Ubisoft and Commonwealth Toy announced the release of a new series of UbiPetz™ plush toys in North America for Ubisoft’s Petz Dogz® Pack, Petz Catz® Clan and Petz Monkeyz™ House games for the Nintendo DS™ system. Ubisoft’s Petz games allow young players to create and care for cute, furry pets chosen from many different breeds of dogs, cats, horses and monkeys.
The initial series of furry plush toys includes a variety of dog and cat characters, with a line of monkeys debuting in Spring 2009. Each animal has a unique code on the bottom of the toy that the consumer can scratch off and enter on Petz.com to unlock exclusive UbiPetz items, including activity games and coloring pages. After entering the code online, users will receive a secret password to enter on Petz Dogz Pack, Petz Catz Clan or Petz Monkeyz House games to bring their plush toy to life as a character in their Nintendo DS game.
“We’re excited to introduce our young fans to a new way to interact with their favorite Petz games,” said Andy Swanson, senior director of strategic sales & partnerships at Ubisoft. “The partnership with Commonwealth Toy provides users with a unique opportunity to play with their toys in both an online and offline environment.”
The UbiPetz plush toy series features over nine assorted breeds of cats and dogs, available in the toy section at major retail locations including Target and Toys ‘R Us in the U.S. and Canada, and they will also be sold at Limited Too in November. Target stores will feature additional, exclusive cat and dog characters.
Petz Dogz Pack is available at retailers nationwide on November 4, 2008, and both Petz Catz Clan and Petz Monkeyz House will be released on November 18, 2008.
For more information on UbiPetz plush toys and Petz games, visit www.petz.com.
About Ubisoft
Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has teams in 28 countries and distributes games in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2007–08 fiscal year Ubisoft generated sales of 928 million euros. To learn more, please visit www.ubisoftgroup.com.
About Commonwealth Toy & Novelty Co., Inc. Commonwealth Toy is an acknowledged leader and trendsetter in the plush toy industry and is one of the oldest and most prominent companies of its kind. Founded in 1934, Commonwealth’s reputation for creative and innovative retail marketing and unparalleled design and manufacturing expertise has resulted in partnerships and key relationships with all of the top retailers in the United States as well as internationally. More than 70 years after its birth, Commonwealth continues to maintain strong brand recognition and excellence.
© 2008 Ubisoft Entertainment. All Rights Reserved. Dogz, Catz, Monkeyz, Petz, Ubisoft, Ubi.com, and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries. Developed by Digital Kids. Digital Kids is a Ubisoft Entertainment company. Nintendo DS is a trademark of Nintendo.