Turner Broadcasting and Player X extend distribution deal
London, 19 December 2007 - Turner Broadcasting has today announced that it has extended its agreement with award-winning mobile media company Player X to distribute a raft of new Turner mobile games in 2008.
Under the terms of the deal, Player X will exclusively distribute Turner Broadcasting games, ringtones and wallpapers to 30 European territories including the UK, France, Germany and Russia. These properties include Scooby Doo: Saving Shaggy, Hong Kong Phooey: Kung Fu Capers, Dexter's Laboratory: Brain Reaction and Cow and Chicken: Super Cow Adventure.
The shows are hugely popular on Turner Broadcasting kids' channels - Cartoon Network, Boomerang and Cartoon Network Too - and the games replicate this content by taking the features loved by the TV viewers to a completely new audience.
"We're really pleased to have extended our relationship with Turner and look forward to selling these games all around Europe," said Tony Pearce, Player X CEO.
Joe Braman, Director of Mobile Sales at Turner Broadcasting adds: "We're delighted to extend our relationship with Player X and look forward to these great games hitting the market."
The announcement follows Player X's recent moves in ramping up its presence in the mobile games market. These efforts were recognised earlier this year when it was selected as a Finalist for the prestigious 2007 Red Herring Top 100 Awards.
About Player X
Player X is a mobile media company that specialises in games, video and TV. It develops, publishes and distributes mobile entertainment content through global operators, portals and handset manufacturers. Player X has deals with more than 140 global operators and a potential audience of more than 2.5 billion people. The company operates in all five continents across the world and has offices in all the key territories in Europe, Asia and the Americas.
For more information please contact:
Turner - Yinka Akindele, Press Officer, +44 20 7693 1105, yinka.akindele@turner.com
Player X - Monty Munford, Communications Director: +44 (0) 7970 673695
monty.munford@playerx.com