TURBINE AND CODEMASTERS TEAM TO DELIVER DUNGEONS & DRAGONS® ONLINE: STORMREACH™ IN EUROPE

Turbine, Inc., a premier publisher of online subscription entertainment, announced today it has selected The Codemasters Software Company Limited to be the online service provider for Dungeons & Dragons^® Online: Stormreach^TM in Europe.

Codemasters, one of the leading game publishers in Europe, will be responsible for hosting, community management, technical support and billing for Dungeons & Dragons Online: Stormreach in Europe when it launches next year. Dungeons & Dragons Online: Stormreach is under license from the Hasbro Properties Group, the intellectual property development arm of Hasbro, Inc. (NYSE: HAS) and is based on the classic role-playing game published by Wizards of the Coast, a Hasbro subsidiary.

"Codemasters' investment in online gaming makes them the right partner for Dungeons & Dragons Online: Stormreach in Europe," explained Jeffrey Anderson, president and CEO of Turbine. "We are convinced that Codemasters will provide the best exposure and customer support for this highly anticipated title."

Dungeons & Dragons Online: Stormreach was voted the "Most Anticipated Upcoming MMO" in a recent survey by IGN.* In addition, the game won numerous awards and accolades from its showing at E3 in May, including "Best in Show" from Stratics.com, "Best Persistent World Game" from IGN and "Best of Show" from MMOGChart.com.

"Turbine has an exceptional heritage in the MMO space and we are delighted to be its online operational partner for the European launch of Dungeons & Dragons Online: Stormreach," commented Rod Cousens, CEO of Codemasters. "With outstanding experience in online community management, Codemasters is committed to expanding its activities in the MMO market and this agreement is testament to the expertise within our online gaming division."

"Hosting, community management and technical support are all vital to delivering a positive MMO game experience that brings players back again and again," said Rachel Hoagland, director of digital entertainment for the Hasbro Properties Group. "We are pleased to be working with Codemasters, a leader in online gaming, and Turbine, which has a track record of developing successful MMOs."

Dungeons & Dragons Online: Stormreach, the first and only massively multiplayer online role-playing game (MMORPG) based on the world-renowned Dungeons & Dragons brand franchise from Wizards of the Coast, features highly customizable characters, award-winning visuals, dangerous dungeons with devious puzzles and traps, Instaport technology that takes parties immediately to their next private adventure, and authentic D&D^® races and monsters from the action-packed and intrigue laced EBERRON campaign setting.

For the latest news and images from Dungeons & Dragons Online: Stormreach, visit www.ddo.com

Ends

*Source: IGN Research Solutions, "MMO Study" - June/July 2005

DUNGEONS & DRAGONS ONLINE: STORMREACH, DUNGEONS AND DRAGONS ONLINE, DUNGEONS & DRAGONS, STORMREACH, D&D, WIZARDS OF THE COAST, and EBERRON and related logos are trademarks of Wizards of the Coast Inc. in the United States and/or other jurisdictions, and are used with permission.

"Shadows of Angmar," "The Lord of the Rings," and the names of the characters, events, items and places therein are trademarks or registered trademarks of The Saul Zaentz Company d/b/a Tolkien Enterprises under license to Turbine, Inc.

TURBINE, the TURBINE logo and ASHERON'S CALL are trademarks or registered trademarks of Turbine, Inc. in the United States and/or other jurisdictions. All other trademarks are the property of their respective owners.

About Turbine

Turbine, Inc. is a premier producer, publisher and operator of online subscription entertainment and is headquartered in Westwood, Mass. The Company is the largest privately held online games company in North America. Turbine's catalogue includes some of the most famous online entertainment brands, including Asheron's Call^®, Dungeons & Dragons^® Online: Stormreach^TM and The Lord of the Rings Online^TM: Shadows of Angmar^TM. For more information on Turbine and its services, please visit www.turbine.com.

About Codemasters

Codemasters is a leading developer and publisher of best-selling interactive entertainment products for a global audience on current and future gaming platforms and channels. Established in 1986, the company's dominant brands include Colin McRae Rally, TOCA Race Driver, LMA Manager, Brian Lara Cricket and Operation Flashpoint. The company is headquartered in Southam, Warwickshire UK and maintains European operations in Germany, France, Spain, and Benelux. The company has its US headquarters in New York. More information about the company and its products is available online at http://www.codemasters.com.

About the Hasbro Properties Group

The Hasbro Properties Group (HPG), the intellectual property development arm of Hasbro, Inc., (NYSE:HAS), translates one of the industry's richest portfolios of brands into a world of fun and excitement for children and adults globally. Through a host of publishing, lifestyle and entertainment platforms, HPG is able to surround fans worldwide with consumer products that expand Hasbro's core brands, such as TRANSFORMERS, DUEL MASTERS, MY LITTLE PONY, MONOPOLY and CANDY LAND, beyond the toy and game aisle, creating rich lifestyle experiences.