True Games rebrand

AUSTIN, Texas (May 24, 2010) - True Games, an international publisher of multi-player online games, today announced that it will immediately begin operating under the name UTV True Games as part of its commitment to UTV Software Communications Ltd (UTV), which holds a majority strategic stake in the company. All of the company's management, operations and development remain in place. The company is headquartered in Austin, Texas where it has a product development studio in addition to its publishing operations. The company also has a development studio in Beijing, China.

"When I first started True Games, I had a vision of where I wanted to take this company. The strides we have made in building internal development teams in both Austin and Beijing, while building one of the industry's most comprehensive digital publishing platforms has exceeded even my expectations and much of that is due to the support that we have received from UTV," said Jeff Lujan, Founder and CEO of True Games Interactive. "We have had a great working relationship with them and it is an honor to become a part of the UTV brand."

UTV has held a majority strategic stake in True Games since the company was founded in late 2008. Over the last several years the two companies have worked together to build a world-class management team of industry veterans, two internal product development studios, a state-of-the-art gaming platform and a slate of successful and highly-anticipated online video game products. The company's U.S.

development studio is based in Austin, where it is working on an unannounced MMO project. The company's Asian development studio is based in Beijing, China and supports the ongoing development of the company's first product, Warrior Epic, in addition to the current development of its second title.

UTV True Games continues to pursue and utilize the talents of external development studios such as its partner, Petroglyph, who is developing the highly -anticipated mythology-based game, Mytheon. UTV True Games has also recently signed another unannounced project with a leading online game developer.

For more information about the company and its products visit www.truegames.com.

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About UTV True Games

Based in Austin, Texas, UTV True Games is an international multi-player online game developer and publisher. It was founded by a core team of MMO industry veterans with extensive experience in publishing and operating online games. UTV True Games brings new and innovative development ideas online, delivers them with a state-of-the-art game platform, and leverages micro-transaction revenue models. UTV True Games released its first game, Warrior Epic, ( www.warriorepic.com) in 2009 and this Spring will launch Mytheon, its premier online, multiplayer Action RPG with strategic game play elements set in an online mythology-based universe.

They are working with world-class publishers to license existing online titles and world-class developers, including Petroglyph ( www.MytheonGame.com), to create games exclusively for online play.

The company has multiple titles in development at its wholly-owned development studios based in Austin, Texas and Beijing, China.

UTV Software Communications Ltd (UTV), India's first integrated global media and entertainment company, holds a majority strategic stake in True Games Interactive.

About UTV Software Communications

UTV Software Communications Limited is India's leading global integrated media house with business interests in Television, Movies, Broadcasting, Games Content and New Media. UTV India & its subsidiaries (UTV) create, aggregate and disseminate content of various genres across varied distribution platforms. Listed on India's premier stock exchange, The Bombay Stock Exchange (BSE), Mumbai UTV is India's only diversified media and Entertainment Company with content creation abilities across platforms and genres. It has subsidiaries with offices across India, UK, USA and Japan. The Walt Disney Company holds a strategic stake in UTV.

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