Trivial Pursuit™ Football Edition

Helsinki 7th January 2005

The ultimate football challenge comes to the mobile phone, as Trivial Pursuit^TM Football Edition kicks off. Tackle hundreds of challenging questions, in categories such as Players & Personalities, Football History, World Football, Cup Football, and even Off The Pitch activities.

Following the huge success of the original Trivial Pursuit^TM Mobile Edition, Mr. Goodliving has created Trivial Pursuit^TM Football Edition, which features a full tournament's worth of football facts and fun for mobile phones. The game includes an entirely new range of football-themed questions, and the famous Trivial Pursuit^TM gameplay.

Trivial Pursuit^TM Football Edition includes the following features:

• Simple and fun gameplay, which recreates the universally known Trivial Pursuit^TM experience

• A wide range of questions for extended replay value. From local and club questions through to international and cup football topics, and of course, what players get up to off the pitch!

• Challenge your friends and figure out who is the smartest in the hot-seat multiplayer game mode using a single handset, or Challenge your self or your friend - Multiplayer mode allows players to compete on a single phone with 'hotseat'function beat the clock and show that your brain is as fast as your boots with the unique Time Attack mode.

"We are very happy with the performance and the job that Mr. Goodliving has done with Trivial Pursuit^TM Mobile Edition and our expectations for the football edition are nothing less," says Director Rupert Staines from Hasbro Properties Group. "Mr. Goodliving's core competence in quality, handset support, and games logistics has been a must to bringing out a multi-local game like Trivial Pursuit^TM across all European markets. The success of the first edition exceeded our expectations and we are very happy to bring a new complementary edition of the game to our customers," Staines continues. "Trivial Pursuit^TM has been the perfect license to attract new casual gamers, and we are confident that the football edition will further increase the installment base of new mobile gamers," says Juha Ruskola, CEO, Mr. Goodliving.

A localized version of Trivial Pursuit^TM Football edition is available in eight European countries, with country-specific questions included. The game is released for distribution through top-tier operators and portals during December 2004. Trivial Pursuit^TM Football edition supports 120 handsets by 13 manufacturers, and utilizes the unique features of each handset.

ENDS

Notes To Editors:

About Mr. Goodliving

Mr. Goodliving^TM develops and publishes games for mobile phones. The company has created some of the most exceptional, high-quality games available in the world today. Mr. Goodliving focuses on creating innovative and well-positioned original titles and franchises for mobile phones. The company's products include the hugely popular Playman Sports^TM Series, and Trivial Pursuit^TM, the most popular trivia game in the world.

Mr. Goodliving's games support a record-breaking range of over 120 handsets and 20 different languages. This is achieved with MRG EMERGE, the company's production environment. Distribution partners include organizations such as Vodafone Global Content Services, MMO2 group, Telefonica, H3G, T-Mobile International, and Orange Group.

Please contact:

Andreas von Koskull, CMO, Mr. Goodliving

Tel. +358 9 751 75540

E-mail: andreas.vonkoskull@mrgoodliving.com

About Hasbro

Hasbro is a worldwide leader in children's and family leisure-time entertainment products and services, including the design, manufacture, and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, SUPER SOAKER, MILTON BRADLEY, PARKER BROTHERS, TIGER, and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

Brands and products include: MR. POTATO HEAD, G.I. JOE, TONKA Trucks, PLAYSKOOL, EASY BAKE OVEN, PLAY DOH, MAGIC: THE GATHERING trading card games, TRANSFORMERS, the games SCRABBLE, MONOPOLY, and CLUE to name a few.

® 2004 Horn Abbot International Ltd. Trivial Pursuit^TM is a registered trademark of Horn Abbot International Ltd. Licensed by Hasbro Properties Group.

® 2004 Mr. Goodliving Ltd. All rights reserved. This game is protected by copyright and is proprietary to Mr. Goodliving Ltd. Any copying, modification, distribution or public display of this game without the written consent of Mr. Goodliving Ltd. is strictly prohibited.

Media

Brian Baglow

Indoctrimat

M: +44 (0) 7747 792247

E: brian@indoctrimat.com