Tradewest announces casual games partnership

Tradewest Games has announced a new partnership with German casual games publisher INTENIUM, which will see the latter's products being marketed in the UK and France.

Formed from the remains of Midway Games Europe, Tradewest now positions itself as a "full-service provider" for the international games industry. The new joint venture will be named TRADEWEST INTENIUM and will make use of both company's existing distribution channels, as well as local partners.

Products are expected to be become available across Europe from October 2010.

"We have a highly professional European team, which has shown constantly over the past few years how a modern marketing and nationwide distribution of games content should properly function. Due to the strong growth rates, the extensive product catalog - but before everything else because of the exciting combination of online and offline business models -

"INTENIUM is a valuable partner for us," said Tradewest CEO Martin Spiess. "We see great potential and in the coming years will build for TRADEWEST INTENIUM a significant market share in the rapidly growing market segment of casual games." "With Tradewest we have found an ideal partner for us on the big markets of the UK and France, This is the partner that can successfully establish the good grounds on those territories for our successful concept of combining retail and online businesses of casual games," said Klaus Schmidt, managing partner of INTENIUM."

"We were impressed by the team at Tradewest and its targeted, marketing-focused work on distribution. Through our USPs - including strong own brands, own Game Center technology and Portal Management System - the joint venture provides the local partners immediately a solution to successfully bridge the gap between retail and online businesses," he added.