Toy Factory

Los Angeles, CA (October 27, 2010) — Fuel Games, the premiere producer of popular social games, today announced the launch of Toy Factory, a new social game exclusively available on Facebook, which allows players to build their own customized retro toy empire from the ground up. Toy Factory is available at: http://apps.facebook.com/toyfactorygame/

Said Mike Burns, CEO, Fuel Games, “After many years of building online, mobile and social games for such companies as Microsoft, Zynga, Paramount, EA, and most recently partnering in the creative development of Playfirst’s Chocolatier: Sweet Society on Facebook, we have applied our knowledge, best practices and creative into releasing our own titles. Toy Factory brings gamers back in time to the youthful excitement of visiting their favorite toy store. Everyone has a cherished toy from their childhood – and as the owner of their very own Toy Factory, they can recreate that toy and relive those memories!”

With its unique retro look, Toy Factory builds upon the successful time management game genre wrapped around a nostalgic and engaging premise of building your own factory and becoming a toy baron! The goal is to create an attractive storefront and bring happiness to kids through must-have toys produced by the player. Over time, players accumulate points that unlock blueprints for intricate and desirable toys, while collecting inventory and maintaining a high store rating from toy customers. Beginning with a small storefront and factory, players are challenged to keep the production line moving to churn out quality toys such as dolls, teddy bears, action figures and toys of yester-year that appeal to consumers. Players must keep display cases and shelves stocked with merchandise and build a loyal customer following, which will help them increase their production, machinery and retail space, thereby earning rewards, gifts and points in an attempt to become the ultimate Toy Factory.

Fuel Games is a leading creator and pioneer of online and social gaming. Current properties include the popular girl’s virtual world, Spark City within AllGirlArcade.com; the social game Toy Factory, available on Facebook; as well as the upcoming PSN title and entertainment property Sideway, available in 2011. Fuel Games is a division born out of Fuel Industries, which, since 1999, has been one of the most respected and leading interactive agencies as well as creators of branded entertainment, attracting a client list that is enviable even by Madison Avenue standards. Visit Fuel Games at www.fuelgames.com

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Fuel Games PR Contact:

Neil Schubert

nschubert@fuelindustries.com

818-515-9932