Academy
A guide to culturalizing mobile games through live operations
EA Mobile's Oindrila Mandal uses a product management lens to demystify how to culturalize mobile games for global audiences
culturalisation
Academy
Building success through culturalisation
Beyō Global's Chui Chui Tan explores the three levels of culturalisation and how they can determine a game's success
Academy
Why culturalisation matters as much as localisation
Kate Edwards discusses how to approach culturalisation, and how to navigate sensitive themes so your game can reach wider markets