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Advertising Standards Authority bans five UK ads for "misleading impressions"
ASA says "rulings form part of a wider work on paid-for gambling-like ads"
Advertising Standards Authority
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ASA rules Golf Clash ad misled around loot boxes disclosure
UK regulator urges EA to disclose randomised in-game purchases in future ads "prominently and clearly"
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EA, Miniclip, Jagex loot box ads broke UK advertising rules
Advertising Standards Authority upholds three complaints for Golf Clash, 8 Ball Pool and RuneScape which failed to disclose presence of loot boxes