advertising

"There have been no changes to the way game news is displayed on PS5," Sony tells players

ASA says "rulings form part of a wider work on paid-for gambling-like ads"

UK regulator urges EA to disclose randomised in-game purchases in future ads "prominently and clearly"

With the deal, the content marketplace aims to become the leading gaming ad tech platform

Brands are looking likely to become ever more present in games. But what does that mean for the medium?

Developer talks shop about creating marketing with games within Roblox and Fortnite

BBB National Programs says Roblox didn't disclose ads properly or ensure influencers disclosed endorsements

Changes come nearly a year after advertising watchdog filed an FTC complaint over company's ad policies

The in-game advertising platform said that the investment will go towards its business expansion efforts in the US

The platform says that the 3D ads will create new opportunities to generate revenue

System will enable advertisers to reach customers across both ReedPop's leading websites and physical events